7 Best Backlink Checker Tools – Free & Paid Options

Today’s topic will be backlink checker tools. We all rely on tools for pretty much everything. For a good reason obviously. You already know how they can help you – increase your page rank and visibility in search results by acquiring high-quality backlinks that point to your site. It is a good idea to look at your competitors and see how they’re receiving their links. Many tools are available to help you figure out how many backlinks your competitors have. You can keep tabs on your rivals for free or for a little fee. Which backlink checking programs are the best? We can show you obviously and we can show you who can help you if things get a little bit too much.

Why are we doing this?

Because backlinks are extremely important and you need all the help you can get. A backlink is a hyperlink pointing to your site from some other website on the internet. Backlinks are seen by search engines as votes for your website. If you have a lot of backlinks, you are more likely to be found by search engines. However, not every backlink is made equal and you should know what makes a good backlink. Backlinks from high-ranking websites are the finest. Your website may suffer if it receives backlinks from questionable or spammy sources. The next stage is to plan your backlink strategy after implementing an SEO plugin and implementing best practices. Backlinks may be obtained in a variety of methods, but the first step is to use a backlink checker to see which sites already have links pointing to yours and which ones your competitors have. Now let’s take a look at which backlink checker tools can be of help.

typing backlinks on typewriter
Backlinks will continue to be as important in the near future so, now is the time to focus on them.

#1 Majestic SEO

If you are reading about SEO tools for the first time we would advise you that you continue reading about them later by checking out the Link Department’s website and blog. And to assist webmasters, Majestic SEO provides a number of useful tools. It doesn’t rely on third-party data for its backlink checker, which crawls the web itself. Using this tool, you may discover the number of domains and IP addresses that are pointing to your website or a competitor’s. In addition, you can view the anchor text and the number of links that are set to follow. This is a free tool. But, a premium subscription to Majestic SEO provides access to extra information. Is it worth the cost? We believe it is.

#2 Ahrefs

We talked about this one often. Ahrefs offers a free backlink analysis that includes the number of backlinks that you have. This tool can show you where they came from, and how the anchor text is utilized. Tracking your links is important and this tool can help you out. For a fee, you will get a lot of in-depth analysis and see how your development has changed over time. Of course, you may evaluate your progress to that of a competitor’s site and determine where you might make improvements.

#3 Google Search Console – the webmaster’s tool

As a part of Google’s Webmaster Tools, the search engine offers the Google Search Console. Check out “Links to Your Site” under “Search Traffic” in the Search Console to see what other websites are pointing to yours. You’ll be able to see the overall number of links to your website, and also your best (most popular) content, the most popular sites that link to you, and the anchor text utilized. There is a lot of value in the Search Console so make sure to use it!

opening Google on iPad
Luckily, Google always has amazing free tools for us to use.

#4 Open Site Explorer

One of the better tools for analyzing backlinks is Moz’s Open Site Explorer, which is another search marketing behemoth (huge creature). It shows you the number of backlinks to a site, but it also provides information on the most recent links as well as the page authority, the domain authority, and the spam score. You can only find so much information with free searches. You can trace links over time, run unlimited reports, and much more with a premium subscription.

#5 SEMrush

When you enter a URL into SEMrush, it shows you a wealth of data about the site, including the number and quality of backlinks linking to it. Multiple rival websites can be tracked, and detailed data about the links are available. A paid account is required for this as the site only allows you a limited number of free searches.

#6 Backlink Watch

Backlink Watch was created with the express purpose of keeping tabs on rivals. The number of backlinks, anchor text, and page rank is just some of the stats you can get from this tool. Additionally, you have the option of sorting by whether the links in question are dofollow or nofollow. You can use Backlink Watch as frequently as you like for free.

#7 Rank Signals

Another free backlink checker, Rank Signals, offers a wealth of information. Additionally, the tool displays the number of social media followers, the site’s Alexa traffic rating, and the page rank. It’s free to use, but you’ll have to sign up for an account first.

man researching Backlink Checker Tools
These are just the top 7 backlink checker tools, after you check these out you can check out the ones we left you below in the text.

Honorable mentions

We just showed you some of the best and most popular backlink checker tools but obviously, there are many more. So why not show you some of the honorable mentions that are definitely worth exploring :

  • Open Link Profiler
  • Buzz Sumo

Those two are pretty great so make sure to research them. Hopefully, the backlink checker tools we showed you will help you and if you are still having problems you should simply outsource SEO, and SEO experts will make sure that all your backlinks are in order.

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