We will be focusing on creating and optimizing landing pages because they are very important no matter how your visitors see them. All landing pages have a single goal – conversation and that is their whole purpose. In this article, we will talk all about landing pages and their optimization and of course, we will show you why that is important. Don’t worry, if you don’t have the time to do everything on your own we will show you who can help you out. All you need to do now is read on and by the end, you will be a pro.
Landing page optimization 101
The first thing we need to discuss is what is landing page optimization. Chances are you already know this so we will cover just the basics and if you don’t know much about it you can find more useful information on the Link Department website. Now, let’s start. Landing page optimization is the thing that enables you to squeeze some extra conversions out of your existing landing pages.
Marketing teams work a lot of landing pages and they put a lot of money and effort there. Since they have to work hard on the creation of landing pages, it is very important that they get the best results possible from all those efforts. Landing page optimization can enable just that. It can allow marketers to continue to test, and of course to improve upon their landing pages.
Why does landing page optimization matter for your business?
The reason why it matters for you is that it allows you to make every landing page that you publish more effective. That is pretty understandable, right? Chances are you are already spending a lot of budget and other resources on your landing pages so naturally, you want the best results. Remember backlinks are not the only way to get more traffic. There are other ways as well.
Creating and optimizing landing pages
Here is a quick step-by-step checklist for creating landing pages :
- The first thing you need to do is select a landing page template
- Naming your landing page is next (try something catchy)
- Content is next, try to make it unique and interesting
- Don’t forget to include some striking images to complement your text
- Choosing a relevant domain name is a very important step
- Also, you need to make sure that all your links and CTAs are working properly
- Your meta description and SEO title need to be completed and make sure that your meta is also unique and catchy
- That’s it, you can publish your landing page – congratulations!
Now that we walked you through creating a landing page we can talk more about optimization. First of all, you need to use some metrics to understand better how visitors behave on your landing page. It’s important to have a good insight into conversion and bounce rates in order to be able to improve. Then you need to make sure (double-check it or even triple-check it) that your landing page follows general best practices.
Next steps in creating and optimizing landing pages
Another thing that is very important is that you make sure that the ad copy matches the language of your landing page so double-check that one too! In case you see that a lot of your visitors are starting to fill out your form and abandoning it (just quit in the middle) then you need to do something. Something needs to be improved on that note and you need to form a hypothesis about how you can improve the page and stop people from quitting in the middle of your form. Check your variations and control them. Run tests to make sure that you are content with how your landing page looks. When you find the most effective version all you need to do is implement it. That’s all.
If you don’t have the time
Are you getting dizzy from all those steps we just showed you? It’s perfectly understandable if you don’t have the time to do everything. This is something anybody can do but to do this you need some time and effort put in it. Sometimes that is simply not possible. If you have to focus on other aspects of your business you can hire a company to work on your website and of course on your SEO. Of course, you will need to check that your SEO company is helping your site rather than killing it, and then you are good to go. Outsourcing work is normal and everybody does it.
Metrics that you need to track the performance of your landing page
Before we end this we need to show you a metric you need to track the performance of your landing page. We mentioned that metrics are important but we now need to show you which ones :
- conversation rate is important to check regularly – check out Wordstream
- bounce rate
- page load speed (if your page is loading too long chances are your visitors will go and won’t come back)
- page visits
- time spent on page
- traffic source
These are all things you need to pay special attention to (you or the company you are outsourcing to ). This will show you what is good and what you need to improve and you will know how to continue.
Hopefully, this text helped you, and creating and optimizing landing pages won’t be hard on you anymore. We showed you where you can continue your research. Of course, if you, after reading, decided that this is too much we showed you a way out. As we already said outsourcing work is always a good solution.