Quality, relevant, and natural backlinks are the essential building blocks of any successful SEO strategy. They are an excellent way to boost your business’ online visibility, especially in long term. Still, it’s not enough just to deploy and leave them as it is. With this in mind, you need to constantly monitor, analyze, make adjustments, and deal with errors. And the best and the easiest way to monitor backlinks is with the help of backlink monitoring tools. Without them, it will be virtually impossible to handle thousands of links in your website backlink profile.
Some of the best backlink monitoring tools
You can find plenty of valuable tools to help you with monitoring your backlinks. It is necessary to take them into consideration early, even when choosing the most appropriate link building strategy. That way, you will be able to monitor the results from the mere start. And, make a necessary adjustment on the go. In general, large companies will usually go for premium suits so they have a complete set of SEO tools from the start. But, for smaller businesses, even the singular free options will do the job the right way. And most importantly, for free. Or, at least, at a cheaper price.
Here is the list of the best backlink monitoring tools you can find today:
- Moz Pro tools
- Google Search Console
Ahrefs is one of the most popular and most complete sets of SEO tools today. Among plenty of highly functional features, within, you can find a great tool to monitor your backlinks. Meanwhile, you will be able to monitor your search traffic, research competitors, and closely follow your industry trends. According to Ahrefs, they have one of the largest indexes of live backlinks in the world.
Price range: from $99 for the Lite package to $999 for the Agency package.
Free options: 7-day trial for monthly billing, or 2 months free for annual billing.
Many professionals dealing with SEO could recommend SEMRush for backlinks checking and monitoring. Generally, it has very powerful tools to analyze backlinks, but that’s not all. You can research keywords, discover bad and low-quality links, and many more. In essence, it’s a complete solution that provides you with a very detailed overview of each section of your SEO strategy. And, you can also use it to check and compare your strategy and results with competitors.
Price range: from $99.95 per month for the Pro package to $399.95 per month for the Business package.
Free options: 30-day free trial.
Another great tool for checking and monitoring your backlink profile. This is one of the tools that can make your audit much faster and easier because of its speed and accuracy. In detail, these are some of the top information you can quickly acquire:
- your domain score
- number of backlinks to your website
- number of referring domains
- growth chart
What makes Ubersuggest different from other link monitoring tools is the comprehensiveness of data it provides. This means, with all the data in one place, you will be able to better understand all the factors that affect your backlinks.
Price range: from $12 per month for the Individual package to $40 per month for the Agency package.*
Free options: 7-day trial for monthly billing and lifetime with one yearly subscription.
* You also have an option to get a lifetime subscription if you subscribe for a full year (from $120 to $400 for packages above)
4. Moz Pro tools
In the first place, there is no need for a special introduction to Moz Pro. Everyone in the SEO industry knows about this excessive suite. However, there is one particular tool that interests us here: the Link Explorer tool. This tool will give you a detailed report of your entire link profile and do a comparison with up to 4 competitors. It’s always good to see what your competition is doing and take useful guidelines.
Another useful tool here is Link Intersect. In other words, it shows you from what websites you might be missing backlinks that your competition already has. It will show you all the opportunities that await you to discover them and expand your reach.
Price range: from $99 per month for the Standard package ($79 when you pay yearly) to $599 per month for the Premium package ($479 when you pay yearly).
Free options: 30-day free trial.
5. Google Search Console
This is a free tool to help you improve rankings in SERPs by following your backlinks. Overall, it has several important functionalities:
- you can check if Google can crawl your website
- help you with problems with index
- shows you search traffic data of your website
- provide info about queries that leads to showing your website
- ranking influence, number of backlinks, and many other functionalities and details.
Price range: Free
This is one of the oldest and among the best backlink checker tools that can greatly help your business. While monitoring your backlinks with this tool, you can learn a lot from the comprehensive information it provides. A part of info you can easily find is:
- list of external backlinks
- all the referring IPs, subnets, and domains
- complete backlink history
Overall, this gives you great insight into the current state of your links. And, it will allow you to better figure out how to implement improvements and corrections.
Price range: $49.99 per month for the Lite package, to $399.99 per month for the Full API
Free options: some features with Firefox and Chrome browser plugins
Other backlink monitoring tools
Eventually, you can find various other useful backlink monitoring tools on the internet. These are just some of the most popular ones. There are also tools like Buzzsumo, LinkMiner, MoonSearch, RankSignals, and many others. All useful in its own way. Nevertheless, any of them can help you collect valuable data, measure results, and improve your backlinks strategy.