If you want to get powerful backlinks for faster rankings (and you do), you should sit down and read on. We will cover it all here. From the basics, techniques, and of course, we will show you what to do if you do not have time for all of this. Owning a business and running a website means that you need to dedicate quite a lot of your time to think about SEO. Nowadays everything is online and most people use websites to buy/read. Backlinks and link building are a very important part of any good SEO strategy and that’s a fact. You can ask pretty much any SEO expert you encounter and they will confirm it.
Things are changing quickly
In the world of SEO, things change very quickly and very often – it’s just the way it is and it looks like it will stay this way. This field is evolving pretty quickly. There is one constant though – backlinks are one of the best ways to increase SEO rankings, as well as website traffic. We have to admit that getting powerful backlinks for faster rankings isn’t as easy as sounds. That’s why we call people who do this job – SEO experts. Even though this job is not rocket science you still need a lot of knowledge and dedication. Luckily, there isn’t a shortage of tactics you can try if you want to have better rankings even on your own. But beware – you will need to sacrifice some of your time.
Where you can learn more about this
It’s important to keep reading about this topic all the time. Even if you are at the top of your SEO game something new pops up weekly. That’s why finding reputable websites with helpful blogs is important. Link Department is there to help you if you have any doubts or you need to learn something new. Check it out after reading this, you will find a lot about backlinks and strategies there. Now that you know where to find help let’s get back to our backlinks.
Best ways to get powerful backlinks for faster rankings
Surely your goal is to have a good ranking in Google’s search results. The better ranking you have, the better it will be for your business and website. More people will be able to see you and that means more sales or views depending on what you do with your website (and your business). But the logistics stay the same. You want people to notice you. The road to accomplishing your goal will be rocky. On that road, you can feel free to use multiple strategies to acquire the quality backlinks that we are about to list. You don’t have to do it all at once but start somewhere and do it as soon as possible. You don’t have the time to lose because as you well know the saying “time is money”.
The list of ways to get powerful backlinks for faster rankings
- Guest blogging
- Skyscraper technique
- Broken link building
- Become a source for reporters and bloggers
- Don’t underestimate emails
- Ultimate guides
- Use content formats proven to generate links
An oldie but goldie as some would call it. As a practice of contributing free content to another website in exchange for a link back to your own site, guest blogging still holds the title of being one of the best (and easiest) ways to get powerful backlinks. Understandably so, as this is a win-win situation for both parties. However, only high-quality guest posts will help you get the results that you need. So what do you need to do in order for this to be an effective link-building tool?
- Identify the right sites for your contribution.
- When you find a site you want to pitch for, do a site search for phrases ‘write for us’ and/or ‘contribute’.
- Follow the pitch requirements.
- Once your pitch is accepted, create valuable and engaging content.
- Use anchor text that refers to its content and not your brand.
You will soon discover that guest blogging is one of the top ways to build powerful backlinks – and you’ll be hooked. You can repeat the pitching process with as many sites as you like. If you don’t like this technique – there are others. Don’t worry you don’t have to use them all.
The skyscraper technique is something you will love. We will tell you the quick version of how to do the skyscraper technique but don’t worry, we left you a good article where you can find out more details. Skyscraping is the process of identifying amazing content and then improving it even further. As you can see you don’t have to invent anything new just make things better. Find good content inside your niche and see what you can add to it. Simply ask yourself whether there are any parts of content that leave any dilemmas or unanswered questions. Then simply try to provide an answer to them in your own post.
Please note that more words don’t always equal more quality content. What you should do instead is ask yourself whether there are any parts of content that leave any dilemmas or unanswered questions. Then simply try to provide an answer to them in your own post.
The start is simple – identify a valuable piece of content in your industry by searching for a keyword and seeing which post comes up first. Then just try to outdo that post by writing something with more value – easier said than done. Finally, promote your content in one of the many different ways there exist. Reach out to valid and quality sites and let them know that your content is here and ready to be of use to online readers.
Broken link building
This is something we often talked about in the Link Departments blog. Mostly because this technique works. Not as much as it used to be back in the day but it’s still perfectly valid and shouldn’t be skipped. You can still get results from broken link building. Because websites move their content around, with time, some links will ‘break’ or point to non-existent pages. While a 404 error page provides some poor user experience, you still have a chance to turn the tables around and create powerful backlinks for faster rankings. So what are you supposed to do?
“You had one job”
Your job is to first identify broken links on other websites, identify where that content originally led to, and, then, contact the owners of that website with an offer to replace the broken link with a valid one. That valid link will, of course, lead to your site. This is a strategy where everyone is a winner. Broken link building is an easier alternative to guest posting. You can either use the content that you have for earning a backlink or create a new one in case your existing posts don’t meet the target site’s needs. As long as you stay inside your niche.
Becoming a source for reporters and bloggers
Our main goal is still to rank on the first page of Google because let’s be honest when were you scrolling through the fifth page? That’s why you need to build backlinks from authority news sites and blogs and we are talking about white hat links only forget about schemes (they never pay off, Google is way too smart now). This doesn’t have to be hard at all. There is a free service you can use that is very helpful. We are talking about HARO. Short for Help a Reporter Out. This is like a Tinder but more boring (for public relations only). What HARO does is connects people that need sources like bloggers and journalists for example to people that want to get links and visibility.
Emails are not dead
You will need to craft an ideal outreach mail and it will take some of your time but this can be a pretty good way of getting the word out there. People use emails, they have them on their phones. It is with us all the time so this is something you simply can not neglect. This is a great way to get powerful backlinks and communicate with people.
Ultimate guides attract attention and people like to link them. They stay more present and chances are they will be linked for a longer period of time than any other text. Chances are people will link to it whenever they write about that specific topic on their blog and that is perfect for you. Now here are a few steps to do it :
- find a topic (for your guide)
- outline your ultimate guide (just list all subtopics)
- write your Ultimate Guide (try to keep it simple, informative, and fresh)
Use content formats proven to generate links
Did you know that most content is completely ignored? That is pretty dramatic. About 95% of all online content gets no links (zero links, nothing at all). Luckily we know types of content that are proven to perform better than others and we will gladly share this knowledge with you. “Why” posts, “What” posts, infographics, and videos usually do the best job. People like linking to them. That doesn’t mean you should post a bunch of why posts and videos. Your content still needs to be great if you want to attract attention. We are just saying include one of these as well as what you already have and usually do.
Hiring SEO experts
If your website is getting bigger or you have your hands full with other important parts of your business you might want o to consider outsourcing SEO. There is no reason why you have to do everything by yourself. The bigger your business gets the more you will have to outsource. You are but one person and you can’t do everything even if you tried. There are plenty of SEO experts and amazing SEO companies that will be able to help you with this. Link Department is one of them. So, consider this option. It might be good for you.
Our journey has come to an end. We had a good run, right? We hope that we showed you how to get powerful backlinks and if you apply what you learned today you will soon enough be on Google’s first page (or near it). Sure, you can get great backlinks just from guest posting – but why not shoot for the stars? Put in the effort and the results shouldn’t take long to show. You need to work hard to get powerful backlinks or you need to find someone who will do it for you. The choice is as always – yours.