How can you make the most out of the backlinks in SEO

One of the best ranking factors for search engines is backlinks. Search engines like Google look into the quality of backlinks, which means that if you have more quality backlinks, the more Google and other search engines are going to recognize your effort. Also, if other websites link to your website using backlinks, your website is certainly going to rank more. However, not everybody knows how to use them properly, and search engines are constantly changing the “rules”. So, how can you make the most out of the backlinks, and how to be on top of the game? Let’s find out!

Use infographics

It has been proven that building backlinks with infographics boosts the rankings of a website that uses them. Many newer backlink strategies have infographics in mind, so you might consider using them too.

Make the most out of the backlinks with an infographic.
If you want to make the most out of the backlinks, infographics is a good way to do that.

From the beginning of the decade, infographics have been more and more popular year after year, and websites that use them usually have more clicks than those that don’t use them. So, make sure to use good infographics on your website.

However, not everybody knows how to make them. If you struggle with them, or if you don’t have the time to create them, you can always hire a graphic designer for the job. On sites like Fiverr, you can have your infographics done for 5$-10$. But if you want your infographics to look more professional, you need to hire a professional designer.

Guest blogging

One of the best ways to make your content visible on the internet is still guest blogging. Although this practice is almost as old as the internet itself, there is no doubt that it’s still as effective.

With guest blogging, you can introduce yourself to an already existing audience. You can communicate and exchange experiences with people from your niche, and you can learn much faster. Today, guest blogging is used to attract more followers to social media pages and profiles, driving traffic to websites, as well as building backlinks with quality.

However, you need to make sure that your guest posts are not spammy. Also, they need to be built with quality in mind. As long as you stick to those rules, Google will not penalize you. All in all, search engines like guest blogging, and you should use that to your advantage. Moreover, there is a chance you’ll get into legal trouble when linking to other websites, so look into that before you start guest blogging.

Make sure that your guest posts are at least as good as your own posts. Maybe you should even try a bit harder for guest posts.

Promote your content wherever you can

Sure, you might be creating the most amazing content in your niche, which follows all the guidelines, but it is all for nothing if you don’t promote it somehow. And unfortunately, there are many fantastic websites and blogs buried deep in Google’s “mind”. So, if you want to avoid this fate, you need to outreach and promote your content wherever you can.

Make sure to create a page on every relevant social media platform so you can promote what you have. Of course, there are many websites with their own social media profiles and pages, yet they still struggle with shares and traffic.

There are multiple reasons why that is. One of the most common ones is owners’ unwillingness to interact with potential clients and customers. Sure, there may be a lot of “stupid” questions, but at least try to read them. No one likes to communicate with someone who doesn’t answer back. Make sure you are available on social media.

Also, there should exist several bloggers who are willing to share your content. Do your best to find people who might be potentially interested in sharing your content. The more shares you have, the more traffic you are going to get.

Internal linking structure of a website.
Internal linking structure indirectly promotes your web page.

Analyze your competitors to make the most out of the backlinks

The main factor that determines success is how good your content is compared to your competitors’. This is why you should always know what is going on in your field, as not to fall behind. You need to constantly analyze what your competition is doing, so you can be up to date.

There are a lot of tactics to have an edge over your competitors. For example, if your competitors’ client asks a question they’re interested in, and you are the first one to answer them, there is a high chance that you’ll create a strong relationship with that customer.

However, the best way to outplay your competition is to make high-quality content. Google uses its resources to ensure high-quality content gets on top of search results.

Internal linking structure

Even though internal link building is not going to boost your SEO as guest posting would, it is useful to make a website with that kind of structure. Your followers will have an easier time navigating your website, and it will interconnect all of your posts and pages. You just need to make sure not to overuse this technique, as websites with over about 100 or so links and pages can seem suspicious in the eyes of Google. Just look at our Link Department website for example.


People love interwievs. It is simply part of human nature to know what’s going on behind the scenes, and how people make things they are interested in. Thankfully, there are virtually infinite websites that have interviews with niche experts. It would be best if you could utilize that to your advantage.

Interview conducted on a graphic.
People love interviews. Make sure to use them as a part of your strategy.

If you are not well known, there still exists a way to get an interview. You can reach out and pitch the interviewer on why you should be interviewed. Talking about your field is certainly one of the best ways to make the most out of the backlinks.

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