How Fake Link-Building Works

Today our main topic is the way fake link-building works and all link-building schemes in general. Mainly because link building is the most important part of your SEO and you need to be on top of it. Also, you want to avoid any negative things on your website that can damage your SEO and result in punishment by Google. It’s ok if you are not up to date with all the new things surrounding this topic. Let’s show you first where you can learn and educate yourself.

Education is the key

If you are in the SEO line of work you already know that this is an ever-changing and constantly evolving topic. Things that were a huge hit just a few months ago are completely useless today. That is the reason why you need to educate yourself all the time. But don’t worry, you don’t have to go to school again. You can find a good source of information like a website Link Department and read all the news. That’s the easiest way. If you find this to be a bit too much for you – that’s fine too. We all have different interests and talents. Maybe you can focus your attention elsewhere and find a reliable SEO specialist to help you with your website SEO. The most important thing is that your website is doing good. It doesn’t matter whose efforts are behind it.

lightbulb as the symbol of knowledge
Just like the saying goes: the more you know…

Link-building and its relevance in 2022

Some people find it hard to believe that link-building is still a huge thing. But it is you simply need link building as part of your SEO strategy and there are stats that prove this. It is the most important factor of your SEO services and by the looks of it, it will stay that way in the near future. It’s important simply because it helps search engines to discover new web pages, and determines which pages should rank higher in the SERPs and you want to rank high. That’s your end game. To be upfront on Google’s search engine. That’s how people will find you, your website and of course your business. It might be a time-intensive process, but then again all good things are, it is still the best way to improve Google search rankings.

Fake link-building

Some call it fake link-building, others call it bad link-building but no matter how you call it the point is the same. That’s when you are trying to get as many links to your site as possible, regardless of the quality of the sites linking to you. Google doesn’t respond well to it. Actually, you can get fined if you are discovered. Yahoo and Bing are also very dismissive of fake link-building. If you didn’t know what bad link-building is – it is creating (or buying) links from other websites rather than doing putting some real work that makes people want to actually link to your business.

Fake link-building was once very popular

In the past of SEO if you could get thousands (even if they were low quality) links to your site by creating websites for fake business, fake blogs, and some fake business directories – that would move your website to the first page of search. For a long time that was on point and many businesses did just that. Of course, Google found out about it, and got really mad! New guidelines were out and this practice become baned. Google’s algorithm is now advanced enough to recognize this fraud.

blocks that spell real is rare
If you do the work, make great content people will gladly link to you and you will gain your popularity and be on the first page of Google’s search simply because real is rare!

Good link-building

Like yin and yang. We have a good side and the bad side of link building. We showed you the way fake link building works and now let’s talk about the way it should work. It’s all about doing the hard and good work that will make people notice you and gain you popularity. A good way is a natural extension of good business practices, but also some good research, and smart marketing. It’s all about putting in the extra hours and work that eventually pays of. In the long run, it will be much better for you and your website than cheating. Mainly because cheaters always get caught.

PBN’s and why Google dislikes them

Its important to know which backlink types you should avoid. You will hear from many SEO experts that Google dislikes PBN’s. They are private blog networks. Google noticed the private blog network domains and made sure to penalize all the sites associated. That indirectly affects your website simply because you are backlinked to them. Your site’s trust score (and spam score) will be negatively affected too. They can damage your SEO badly. But PBNs still work and if you keep your PBN links somewhere between 5-20% of your overall link profile, then you should be fine!

Voter fraud

We got your attention now, haven’t we? All jokes aside fake link-building is similar to voter fraud. It’s similar to creating thousands of fake voter registrations and simply casting a vote for the candidate of choice hundreds and thousands of times. Sounds like a corrupt election right? In that case, democracy would be a failure just like your SEO would be if you started doing the fake link building. To sum it up fake link building will be the pitfall of your SEO and it’s to be avoided at all costs.

faded out attention sign
Attention, please!

Farewell, dear reader!

We truly hope that we helped you a bit and also that we provided you with some good resources where you can continue your research on fake link-building and other SEO-related schemes. Don’t forget the importance of learning new things regularly in order to help your website and to the extent – your business. Nowadays when the whole world is online you need to be on top of your game.

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