Using infographics is one of the best ways in which you can boost SEO. Compelling images and data, if made correctly, leaves no one indifferent. Moreover, a good infographic can significantly increase the traffic of your website, as long as it is masterfully done, and promoted well. So, how can you make them and how can you build links with infographics?
Why would you want to build links with infographics?
Let us ask a question. Do you feel like you are more interested in a subject that has infographics or not? Of course, some people don’t care about them, but they are an outlying minority. Moreover, studies have shown that infographics can increase the traffic of a website up to 12%!
How can you create a compelling infographic?
Not every random image is an infographic. If you want to increase the traffic of your website and boost your SEO, your infographics need to be compelling to look at.
Obviously, you need to do research!
You can be the best graphic designer in the world, but if you don’t have the “core” of what makes infographics useful, you’ll fail miserably at the task and you’ll only lose your time.
What makes infographics compelling to audiences are not pretty pictures, but the information they are looking at. At the end of the day, you have to know your subject in and out. If you are not really familiar with the content you plan on publishing, then Google is your friend. You just have to be careful with sources. It is unethical to use fake news and flawed sources!
Know your audience!
Of course, you have to know who you are presenting your information to. Not all people are interested in the subject you are presenting and that is ok.
There are generally two types of people who like to look at infographics. The first type is people who like to know all kinds of subjects. So, it is no wonder why r/infographics is a very popular subreddit.
The second group is people who are interested in the subject. However, those people are more knowledgeable about the subject, so you have to be a kind of an “expert” in the field if you want to keep your audience.
Narrative is important
Visual storytelling is an art. Instead of throwing a bunch of data all over the place, you will want to engage your audience with a compelling narrative.
You need to take your audience on a journey. From the beginning to the end, your infographic has to have a story. Storytelling through infographics is certainly a kind of content that will help your local SEO.
All of this means that you have to have a strict wireframe for every infographic you plan to publish. Homes have to be on solid foundations if you want them to be stable, our sceletons are keeping us from falling apart, and the musical composition needs to have a firm structure to be enjoyable.
The same is true for infographics. Infographics need to have a wireframe that will connect all the data. This wireframe can be a timeline or something else, but it needs to have one.
In the end, your infographic needs to be well designed and easy on the eye. Everything mentioned will be in vain if you don’t have a good design.
You need to strike the right balance between minimalism and complexity. Your data needs to be easy to read, and colors have to follow a palette. You need to train your artistic sense if you want your infographic to succeed.
So, how do you build links with infographics?
Now we are getting to what you’ve been waiting for – how to actually build links with infographics. The most important thing with this is promotion. It would be a shame if you have spent hours, weeks, or even years researching and making your infographics just for them to not be seen by anyone.
There are two ways in which you can publish your infographic. The first way is to publish it by itself. This is a good way if you already have an audience, and if your audience is already well familiar with the subject.
However, research has shown that infographics are best promoted if they have some contest following them. You want to attract new people to your website, and there is nothing more off-putting than seeing a bunch of what appears to be random data.
So, make sure that your infographics are followed by some context, that it is well researched and easy to read, and that it conveys a message without it being overwhelming.
Social media promotion
Using social media to promote your content is one of the best ways to rank on page 1 of Google. Your website should be your main hub, and different social media accounts should all lead to it.
People nowadays use social media like there is no tomorrow, so make sure to utilize this to your advantage. Communicate with your audience and don’t be afraid to make a joke from time to time. Also, share your infographics on different platforms.
Reach out to bloggers
Successful bloggers and influencers are a great way to promote your content. Usually, it will cost you nothing, since it is a symbiotic relationship. Both of you are going to get an increase in traffic. It’s a win-win situation.
Moreover, you can create your own blog, and promote your and other people’s content through it.
We hope that we answered your question on how to build links with infographics! Have a nice one!