How to Convert Unlinked Mentions Into Backlinks

Gaining a lot of new backlinks doesn’t have to be hard. There are ways of generating backlinks quickly. The trick lies in putting the effort to convert unlinked mentions into backlinks. There is a simple way of generating these backlinks with proper knowledge. Brand mentions are at the base of your online business reputation and presence. Any brand mention can be beneficial in this respect. However, these mentions can be a huge pool of potential to generate backlinks. Having these mentions is of high importance so you should try to understand how to utilize them in your online marketing activities.

What you should know to convert unlinked mentions into backlinks

Having someone mention you online is already beneficial to your business. It means that your activities are recognized and visible. However, you can’t claim the full benefit of these mentions unless you convert them to backlinks thus increasing your profile and Pagerank. It is clear that backlinks are still at the base of SEO and a good way of improving SEO results. They influence your page rank, SERP position, traffic, and consequently your conversion and profits. Generating backlinks is at the core of SEO activity and there are many tools and ways of acquiring them. However, converting them from unlinked mentions is the easiest way. This is because these mentions prove that you are visible and recognizable so you can use them to your advantage.

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Find a way to convert unlinked mentions into backlinks with our advice

So, you should strive to find any unlinked mentions and convert them to a backlink. Aside from professionals doing this for you, as a business owner, you should also be aware of this potential. This is the prerequisite to taking the first step in exploiting it to the fullest. So, first, let’s learn more about how to easily find these mentions we can use. Then let’s research more about all the ways we can turn them into backlinks that can benefit our business.

First of all, what are they?

First things first. Do you know what you are looking for? What are these mentions? Unlinked mentions represent any content that mentions your brand and words connected to it that don’t link to your websites. When someone mentions your product, service, brand name, or CEO name in any of the social media, videos podcasts blogs, and other media without linking to you. So, these are what you should be looking for so here is how.

Finding brand mentions

Today these brand mentions can be extremely easy to find. There is a plethora of tools that you can use to do so. Tools from SAMrush, Moz, and others provide even more insight than simply finding these mentions. These monitoring tools usually notify you when your brand is mentioned in any media. After that, you are free to take action in creating a backlink from these mentions. So here are a few steps to convert unlinked mentions into backlinks.

  • Define the keywords
  • Choose and use the tools
  • Filter and find information
  • Reach out and establish a relationship


The first step in this process is to define the keywords to monitor. These will be associated and tied to your brand. They will be your brand name, product or service name, address, or even CEO name. These keywords should be good enough to make anchor text and should match your brand.

Research typed on a typewriter
Do some research and find your brand mentions


After you have the keywords you should define the tools to use. These tools for finding mentions use keywords to scour the internet in search of the brand mentions. The advantage of these tools is that they work in real-time and have the ability to notify you about these brand mentions. In addition, they provide information to use for additional analysis.

Depending on the tools you use you will be able to monitor different online sources and media. So you can define to monitor social media platforms, news feeds, newsletters, blogs, podcasts, news websites, and all other digital media platforms of interest. After that, you will be able to filter them out.


Once you have information about all of the mentions and sources you can continue to create backlinks. However, not all mentions are worthy of backlinking. So it is important to filter them out and analyze them. Sometimes the authority and metrics of the website, rating, etc are not high enough to justify converting them into backlinks. It is understood that companies should strive to get backlinks from high authority websites so if the mention does not fit these criteria you should not convert it. However, for valuable brand mentions you should try to get contact information. These can be there if the owner of the content and mentioned or the owners of the website.

Person holding a sheet with graphic analysis to Convert Unlinked Mentions Into Backlinks
Use tools to find these brand mentions and perform the analysis.

Reaching out

After you have all of the data you can try to get in touch with the owner of the content. Reaching out means that you make contact and try to establish a relationship with the author. Simply put you reach out by asking the author to attach a backlink to your website to already made brand mention. There are certain ways of designing your outreach strategy and campaigns. However in short it demands that you are composed and sensible in this process.

  • Be rational and don’t be pushy. Make sure that the mention and link make sense within the given content before requesting a link. Also do not insist on a link if the author has already linked to you multiple times.
  • Make sure that links add value. If the reader does not add anything to the user and the reader does not insist on linking
  • Provide additional value to the poster. Try to be helpful and provide additional information and point out ways of improving said content.

To conclude on unlinked mentions

Unlinked mentions can be a valuable source of backlinks for your SEO effort. Finding and using them can be of great value and a factor of success. So make the effort to find and convert unlinked mentions into backlinks with the aim of enhancing your SEO results and improving your SERP positioning.

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