We will show you how to get backlinks with infographics. No, correction – we will show you how to get high-quality backlinks with infographics and boost your SEO. Infographics seem to be insanely popular for quite some time. They are more popular and stronger than ever now in 2022, so you need to know everything about them and enlist them in your SEO strategy. Or the person you hire to do it for you, but we will talk later about that.
Why are infographics so popular nowadays?
Infographics are also a great link-building strategy. The reason why they are so popular is social media in fact. This is the era of social media platforms and everything happens there. Infographics happen to be liked and shared on social media more than any other type of content in fact it is shared over three times more than any other content. We all consume social media daily and that’s how infographics gained such popularity. But how do we consume the pictures we see? Well, according to years of research we pay close attention to information-carrying images.
The inclusion of infographics
No matter what kind of business you are running you need to be present on social media and you simply must include infographics as your strategy. The same goes for your blog and you can read all about it on the Link Department website. This is an ideal combination of visuals and text. You need visuals to be seen but the text is what will keep people interested. So now we can start with basics and see how to get backlinks with infographics.
How to get backlinks with infographics
Great infographics have the power to make your content go viral, but how to do it? What if we tell you that you can get backlinks with infographics without any money? You need to stand out obviously. It’s crucial to be visually appealing. The more it’s professionally designed the more attention it will draw and people will link more to you and that is what we want innit? But having a great design is not enough. The competition is simply too high. Besides working on your design you need to work on the text itself. That is actually the hard part here.
The text
The reason why this is difficult is because of the way people consume media. They want to skim through but to still get information that will also entertain them a bit. Sounds complicated? That’s because it really is. This is a people-pleasing business and that is the hardest job in the world because there is no pleasing everybody. Now let’s get back to the text itself. You need to have well-researched statistics. We have seen so many great websites that became a mockery because of their faulty stats. That’s why research is the most important of all if you want to make great infographics and get backlinks this way (after people start sharing).
Promotions and outreach
To get backlinks with infographics making a good one is not enough. You need to promote it and blogger outreach can be a good way to do it. The more people see it, the better. Of course, you will need to see what is your focus group. If you are talking for example about baby starting solids and which vegetables or grains are the best you need to target moms. They are the ones who will be the most interested in your chart, statistics, and what you have to say about it. You can collaborate with influencers and get them to share your infographics. Once again you need to stick to your niche. In this case, you will need to find mommy bloggers or nutritionists. On social media platforms like Instagram for example you have the option to promote your post, and you should do it. You can also manually pick your audience and region which will help you to reach only the people you need.
The power of Pinterest
This is one platform you can’t overlook when making infographics and promoting them. Pinterest is still very relevant and infographics have high success rates there so make sure to include Pinterest in your strategy as well. Since Elon Musk bought Twitter we don’t know what will happen with that platform but we suggest you share your infographics there as well and chances are that for us the common people Twitter will stay as it is.
Design good infographics by yourself
Hiring professionals is something many people resort to and even though this is usually the best way to do any serious business you can make infographics by yourself. It’s not very hard. It would be smarter to invest in hiring an SEO company to help you with SEO strategies. This is a much easier task because you have some great (and free) apps that can help you. Canva is the best one for sure. You can choose templates (or pay for the ones that are paid) and just put all necessary text.
Other useful apps
As you can assume Canva is not the only app, just our current favorite. Here is a list of other good ones that you can use easily :
- Piktochart
- Venngage Infographics
- Fiverr app is the best one if you want to outsource making infographics – there are skilled people there to be found who can make you for a decent price
The last thing we need to mention is creativity. Don’t go for the obvious choice. Try your hardest to stand out in the mass and that will get you some great results and you will be able to get backlinks with infographics like planned. Good luck!