Link building is a necessary part of every serious SEO campaign to make sure prominent websites link back to your website. Whether you are a business owner or SEO company that needs link building service, links can help in many ways. In general, quality links improve your online visibility, SERP ranking, and credibility of your, or your client’s, business. They help you grow a larger pool of potential clients and give your website much needed online authority. However, if your link building strategy goes against SEO and search engine rules, it can do the opposite. That’s why it’s important to understand that you can get better results with a link building agency. They know how to entice authoritative websites to link back to your website, and help you make a quality link profile for your road to success.
Achieve better results with a link building agency
If you are trying to make a quality link profile, you are already aware of all its benefits. In order to do it right, you need to outreach, make proposals, and work on getting links back to the desired website. Overall, this requires a lot of time, resources, and dedication.
In most cases, business owners don’t have in-house teams to deal with this. And even if they do, it’s always a matter of experience and knowledge about getting everything right. And of course, the matter of costs. In addition, some don’t even have time to manage the process entirely. On the other side, many SEO providers often count on link-building agencies because it’s a cost-effective way to manage a part of the job. So, whether you are an in-house SEO team or SEO agency working with your clients, hiring a proper link building agency such as Link Department is a worthy investment.
What is Link Building?
Link building is an SEO process of acquiring quality links (backlinks or inbound links) in order to improve your visibility, credibility, and other SEO aspects of a website. They serve as signals to Google and other search engines that a particular website provides relevant and valuable pieces of information. Since links are the main connections between places on the internet, this process is far from easy. With a good link building agency at your side, you will have much-needed flexibility, efficiency, and expertise to get better results. Ultimately, it will give your website, or your client’s website, an advantage over competitors.
Why is link building so important?
For a business to be successful, you need a strong SEO strategy in place. Link building is one of the best and most effective ways to do this. But besides being a necessary part of a strong SEO campaign, they have other benefits:
- Brand establishing – quality link profile will help you establish your brand in the market. With more websites showing trust in your content, the more good links you will get. Search engines evaluate this and give you a better position in ranking results. The higher you rank, the more people will recognize your brand, which is by itself an ultimate promotion.
- Traffic increase – a good website with relevant content will attract more visitors. Especially if you get links from websites with high traffic. The part of it will definitely be redirected to your website, thus increasing the chance of sales.
- Building relationships – when you outreach to other websites to get quality backlinks, this is a good opportunity to build lasting relationships. Since it’s based on trust and quality, it’s not missed by users. In their eyes, you are becoming a highly trusted authority in a specific industry.
Finally, it’s important to realize that all the benefits of working with the agency are closely connected. They drive each other forward, and that’s why it’s necessary to have professionals handle your link builds requirements.
What is a link building agency and how it contributes?
Because link building is a difficult process, plenty of companies exist only for providing this type of service. They are specialized companies with expertise and experience in this particular field. In addition, they have connections with relevant websites so it allows them to provide the best service for their client. And they also have all the necessary tools to manage this type of job. If you don’t have an equally specialized in-house SEO team, it will be a good thing to consider outsourcing your link building process entirely.
Here are a few strategies professional link building agencies use:
- White-hat link building practices
- Resource pages linking
- Broken links replacement
- Acquiring industry-specific links
- Podcast link building
- and many more
Remember, in addition to all of this, there is one thing why outsourcing link building is a smart move. Even if you do manage to get a specific number of links, the work doesn’t stop there. Basically, link building is an ongoing process that probably never should end. If you look at competitors, they are doing the same. To win this race, you will need someone to continuously audit your existing link profile, and add more links to the pool.
How to pick a link building agency?
There are several factors to consider if you want to choose a link building agency that provides quality services. First, search for a company that provides diverse link building strategies. Second, because good communication is the key, check the quality of their customer service. Meanwhile, make sure the agency you plan to work with has a good reputation. Finally, understand that it takes a while to see the right results, even up to 6 months. Look for the agency that displays real numbers, not for those that offer instant results.
Remember, your competitors are doing the same. Whether it is a competitor to your business or some SEO company your competitors hire, they are all investing in building quality link profile. To stay on track, and outrun your competitors, you can rest assured you will get better results with a link building agency. They will monitor and audit this ever going process on your behalf.