Simply put, a link with which a page links to a different page we call backlink. In your case, a link to your page from other sources. Truly, they are a powerful way to generally increase your traffic and are a necessary part of any SEO strategy. You will need to pay close attention to the implementation of backlinks. If you want your website to have better rankings and a rise in popularity, this is a must. However, be careful when tracking your links. By all means, it’s necessary so you know exactly which part is working and which is not, to build an effective SEO strategy.
The importance of tracking your links
Each day, the number of sites is growing. And with it, grows the competition in search engine results. Today, websites have to put a lot more effort to obtain quality backlinks. Unfortunately, no matter how good your product is, without backlinks, people will have a hard time spotting you. Generally, there are many factors that will influence your site rating. Most of them are grouped in these categories:
- Domain factors
- Backlink factors
- Site-level factors
- Page-level factors
- Brand signals
- User interaction
- On-Site webspam
- Off-Site webspam
- Google algorithm rules
And here, results are showing that backlinks are one of the major factors. Ideally, you want only high-quality authoritative backlinks pointing back to your site. But in reality, this is hard to accomplish. For those reasons, you need to continuously monitor your backlinks. To what purpose? To see what strategy is giving the best results. Also, to give a better response and explanation to your clients. Surely, regular monitoring will provide you with enough insight to successfully make corrections when it’s necessary.
What are they?
Known as inbound links, they are usually links that bring people to your website. Mostly, they are external links outside of your domain, but can also be internal if they link pages within your website.
How to monitor backlinks
Monitoring and evaluation of backlinks take time. For observation, most people are dividing them into these groups:
- Outreach backlinks – links from guest posting and exchanging with other websites.
- Organic backlinks – natural links from other people.
- Backlinks ranked by quality – domain and page authority links from highly valued sources.
To monitor, you will probably need to use and combine several tools. But in general, there are two main approaches.
The manual backlink monitoring approach
It can take several hours to manually monitor, search, research, analyze, and add data this way. This is often a very slow approach but it works. On the other side, SEO takes patience and nothing should be done with haste. Especially since not all backlinks are giving the results after the same amount of time. Some could take long before they start showing the results. And a good strategy implementation accompanied by patience sometimes gives the most quality backlinks.
The automated backlink monitoring approach
Like you can assume, you have systems that automatically analyze your backlinks. Mostly, this is expensive but also the fastest way. There are also many solutions that efficiently analyze not only yours but your competition’s backlinks as well. As a matter of fact, if you plan to invest and save time, this might be the best option. Meanwhile, all you have to do is to classify your backlinks into categories. From the best to the worst.
There is more at it than just tracking your links
The monitoring is worth nothing if you don’t know what to do with the collected data. First, you can use that information to identify the opportunities. Especially to correct mistakes and to further develop and upgrade your strategy. Second, this information can be of great value to show your clients every type of progress you are making. To stand out, to attract more clients, to increase the outreach, you need to show what is giving the best results.
Rank the links after analyzing
Google is observing several things to determine the quality of backlinks:
- Authority – the credibility and knowledge of referring sites
- Relevance – of the subjects that are mutually connected
- Trustworthiness – the level of spam in the content
Having this in mind, not every backlink is good and beneficial. Depending on the quality of content and links, Google might improve rating, or implement penalties. It’s important to categorize your backlinks so you can eliminate the negative effects that can occur. Or, to focus on those with good Domain Authority scores for better optimization.
Tools you can use to monitor and analyze
To start with, Google Analytics is a good tool for tracking your links. It’s easy to use and access, really comprehensive, and it makes things easier. However, for the best results, you will also need to include other tools like:
- and many more
In fact, a certain combination of tools is necessary if you need to get into deeper analytics and get more detailed conclusions. In addition, it’s sometimes impossible to draw all the important and relevant information without additional tools.
Why all this matter?
There are many misconceptions regarding what matters the most. Indeed, while some may claim that the quality of content is prevailing, others will disagree. However, one thing is certain, backlinks are important. With this in mind, if you are careful about all the aspects of SEO, you will hardly make a serious mistake. Don’t give priorities to one type over another. Plan and include everything that might help. To point out, every element in relation to your content and links is important if your aim is an improvement. From keywords, tags, content to backlinks can add little something to your benefit. Be aware though, that Google can easily change the rules of the game in a blink of an eye.
For the most part, even though tracking your links sounds terrifying at first, it’s not. You can always strive to learn more, implement various strategies, and experiment. Sometimes, it’s just a few things needed to make progress. With advanced knowledge of SEO and backlinks, you can greatly enhance your business. It’s will not always be easy, but through trial and error, you will definitely accomplish something.