How to track whether backlinks are improving business visibility and ranking?

Improving business visibility and ranking is impossible without backlinks nowadays. Well, nearly. But not all backlinks are made equally. Not all of them will help you SEO or even improve business visibility and ranking. There are backlinks that can actually hurt you. We are talking about toxic backlinks obviously. Luckily there is a way to get rid of them easily. But we won’t be talking about that now. You will only get the necessary articles to find out about that in case you need it. Today we will be talking about tracking backlinks.

But first, the importance of backlinks

You are probably here because you know how crucial backlinks are for your website. You have found the right place if you have trouble keeping track of inbound links to your website. In this article, we will go over some basics of backlink monitoring and evaluate a few tools that could prove useful in this endeavor. Follow along/Keep reading. If you still have some questions after reading this text you can start by opening the useful links we left for you or you can check the Link Department website and comb through the blog. You can find a lot of useful information there.

Quality backlinks are used in nearly every great SEO campaign to increase domain authority and improve the website’s reputation. If you have high-quality backlinks pointing to your site, you will rank higher in search engine results pages (SERPs) and attract more visitors. There are a million ways to get backlinks but here we will focus on tracking them to measure the success after you have already done all that.

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Learn how backlinks can improve your business visibility and ranking

You should also monitor the backlinks of your competitors

Losing links is something pretty common. The same thing can happen to your competition. Because of this, a backlink tool can be your best-kept SEO secret. Find some time on a regular basis to examine the (backlink) profile of your rivals and look for broken links. We think you can figure out what to do now. All you have to do is contact the site’s owner and see if they can modify the 404 links to point to your URL instead.  You could also research your competitors’ backlink profiles and attempt to acquire some of their backlinks from the same sites, provided you don’t steal broken links.

Monitoring tools that will help you to track backlinks to see if your business visibility and ranking have improved

  • Google Search Console
  • Ahrefs
  • Semrush
  • SE Ranking
  • Monitor Backlinks
  • Open Link Profiler
  • Linkio
  • LinkBox
  • Brand24 ( Brand24 isn’t designed specifically for monitoring backlinks, but it can help you build links more effectively )

Here you have a list of monitoring tools for backlinks that will help you to track backlinks to see if your business visibility and ranking have improved. Use them all. The first four are the most popular ones so we will talk now a little bit more about them.

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You don’t have to waste time researching now, we showed you tools that can be of help. Use them all if you can.

Google Search Console

We always recommend starting with the fundamentals. If you’re a site owner, you’ve probably already verified your website in Google Search Console. You can see which sites are linking to yours and which aren’t using Google’s webmaster tool’s legacy link reports. Top keywords and linking domains, as well as the most frequently linked-to pages on your site, are included (internal and external ones). This is a free tool so use it.

The most popular one – Ahrefs

In addition to its use in backlink monitoring, Ahrefs is also a powerful tool for keyword analysis and other forms of SEO research. Ahrefs can help you to confirm the page authority. You can also use it to remove any low-quality links you might have. Finally, you can use it to count referral traffic. If you set up  Rank Tracker you will be able to follow the most important keywords and you will also be able to check the backlink profile of every one of those keywords. Also, you can check the link status to see if any links have been added, removed, or changed.


You may also find the top-rated SEO tool Semrush helpful when evaluating your link profile. You can easily check your backlink status with the $119.95/month Semrush plan. Also, the tool provides link-building solutions in a separate tab. A backlink audit will reveal any spammy links that could harm your search engine rankings. One useful function of Semrush is its ability to transfer a list of any spammy links for use with Google’s disavow tool in webmaster tools. This makes everything much easier.

SE Ranking

This one is the easiest to use so maybe you can start with it. Backlink monitoring is one of the areas where SE Ranking can be useful. It serves its intended function admirably and offers a few extras as icing on the cake. Backlink analysis, linking page analysis, anchor text analysis, and monitoring of competitors’ backlinks are all available for a monthly fee of $39.

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Starting with the easiest one (and cheapest) is often the best practice. You can work your way up later.

If you notice that your business visibility and ranking are not improving – outsource

Sometimes you can do all the right things and yet the results are lacking. That means that it’s time to change the strategies you are using or better yet call professionals. We will gladly help if you need it. Outsourcing SEO is often the best possible strategy for most businesses. You surely have your hands full with running your business and everything that takes. Let us be of help. Your business visibility and ranking will quickly improve when you let experts do their job. That’s it from us, now try to use what we told you and see how your backlinks are performing. Good luck and call if you need any help!

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