We are here to show you how to use infographics for effective link building. Every year, we hear how “infographics are dead” and how marketers should instead put their time and money into alternative forms of visual content promotion and link development. Despite this, infographics keep beating other visual material and aid in SEO year after year. Link building using infographics is still effective despite its declining popularity. This is because many marketers don’t want to put in the effort required for infographic link creation because it takes too much time.
Why even use infographics for link-building?
A successful SEO plan, including link building, takes time. It also takes a lot of patience, and frequent adaptation as search engines such as Google tweak their ranking algorithms. Yet, professionals at Link Department can assure you that making use of infographics as a means of link building is a proven and true method.
There are a plethora of methods for constructing inbound links to your site. For example – employing a dedicated outreach team to seek new link prospects and publishing guest blogs that feature links to your website. Even hunting down broken connections to your articles can be good. One more potent tactic to raise all three metrics is producing and disseminating informative infographics. There is evidence that creative graphics like infographics can boost website traffic by as much as 12%. Making an infographic on a hot issue and filling it with interesting facts and figures can encourage readers. You just need to find people interested in the subject to spread the word.
Learn as much as you can about your subject
It all begins with fantastic data or information to present in an infographic format. Even if your infographic is well made, it won’t be interesting to readers if it doesn’t contain anything they can utilize. Making content that has never been seen before will improve the likelihood that influential bloggers and major news outlets will pick it up.
How can you gain access to this premium material? Using your own exclusive data. Also, conducting your own survey or study is ideal for this. Suppose you run a company that helps other companies reach their customers via email by allowing them to create and send newsletters. Statistical summaries, such as open and original click rates broken down by sector, could be included in your infographic.
Tools you should use to make infographics in order to get backlinks
Graphic editors can be used to make infographics. These programs often come with pre-made layouts for a variety of infographic types that can be customized for specific commercial purposes. Canva, Crello, as well as Gravit Designer, are all examples of visual content creation tools that may be used effectively even by those who aren’t designers.
Canva
It’s easy to create professional-looking infographics with the help of Canva. Infographic templates can be found online, such as those designed specifically for use in business or the classroom. Timeline, chart, and process templates are also available for your selection. This gives you the flexibility to present data in the most effective way possible. There is a plethora of readily available free templates.
Crello
Crello is a web-based program for making graphics and other web-based media, such as videos and images, for sharing on social media and other websites. This is an online image editor where businesses and regular people may make their own content and use a library of stock images. The editor streamlines the action of making visual content.
Gravit Designer
Marketers as well as other professionals that need to swiftly and easily produce a design product will find Gravit Designer to be an invaluable tool. Creating infographics and other promotional materials is much easier if you use the tool’s intuitive UI and abundant symbols, images, and forms.
The best way to use infographics to get backlinks
Simple social media ads are likely the most efficient method of link-building infographics. In this method, the message can quickly spread far and wide. You can use anything you want. For example, targeted ads on social media sites like Facebook, Twitter, and Instagram, to get the word out there. By using targeted advertising, you can narrow your audience to the demographics most likely to benefit from your infographic.
Also, bloggers can be of help now a lot. Views will increase as a result, and those who find the infographic useful may want to share it with others or re-post it. Bloggers and website owners can share it on their blogs and provide a link back to your site.
Email outreach is not dead
Email outreach can be used to reach out to the owners of websites that share a topic with your infographic to determine whether they are willing to circulate it. The basic idea is to compile a list of relevant websites. We are talking about SEO or marketing blogs, and pitch your infographic to proprietors by email. If you want this to work, you should strive to customize each email. Alternatively, the owner may dismiss it as spam and delete it without reading it. If the owner of the site accepts your offer, they will use the infographics you sent in the relevant article and provide a link to your website.
This is what’s known as a “viral email outreach”. You reach out to influential bloggers and request something in exchange for exposure. Make a mutually beneficial offer if possible. The proprietor of a website is unlikely to accept a partnership offer if he cannot anticipate making any money from it. Making a list of sites to contact in advance is time well spent. The more websites you contact, the better you will use infographics for effective link building.