Here at Link Department we often talk about keywords. Since they are so important we have to focus our energy on sharing what we know so you can focus on them as well. If you check out our blog you will see that this is one of our favorite topics. So, today’s keyword-related topic will be local keywords and how to use them to rank higher on Google. That’s the name of today’s game. Who will be on Google’s first page? That is the goal.
Did you know?
Have you heard that 76 percent of smartphone users who look up a local business end up visiting it the same day? Or the fact that twenty-eight percent of people who conduct such a search will go on to make a purchase? And that’s where local SEO and keyword research come in handy. By targeting the right keywords, your company can boost its search engine rankings for highly sought-after terms associated with its industry and offerings.
Local searches may not generate as many queries as broad ones, but they are more likely to bring in highly qualified visitors who are ready to make a purchase. Customers need to be able to quickly and easily locate your brick-and-mortar store via Google (or some other search engines). How then do you go about locating and deploying such keywords so as to better your position in local search results? Here, you’ll find out.
Let’s start with local keyword research
Before anything else, you need to choose keywords for your websites. You’ll have a much easier time optimizing your site once you know for which keywords it already ranks. Next, you can shift your attention to other terms that are also important. If, for instance, “baby clothing shop Lexington” already returns favorable results for your site, you can move on to optimizing for other related search terms. You can shift your focus to improving your site’s visibility for related keyword phrases, such as “Lexington baby clothes” or “best baby clothes in Lexington.” When you boost your rankings for related search terms, you expose your business to a wider audience.
What to research
When conducting local keyword research, you should find information about search volume in your area by using tools like Google’s Keyword Planner, Semrush, etc. Staying put is limiting. Don’t restrict yourself solely to your location. Widen the scope of your investigation to include similar but separate areas. For example, if you wish to find the best wine tours in South America or the most exclusive vineyards in Napa, you can broaden your search beyond just those terms. Just don’t stray too much.
Choosing local keywords
Google has been making efforts to tailor search results to specific regions. A couple of years ago, people in Arizona and California who typed in the same query would get the same results. Google now prioritizes local information when determining search rankings. It gives more weight to local listings that are close to the searcher. This means that local businesses can rank for more challenging and generic queries with local intent. Local businesses, however, continue to face intense competition for limited real estate. Make sure to also research keyword density. This will help you rank higher on Google as well.
Now its time for you to pick the right local keywords so you can rank higher on Google
After discussing the value of keywords and the significance of localization in search, the next question is how to select the most effective keywords. The following three-step process can aid in your pursuit of locally relevant keywords.
- Leverage Industry Keywords
- Use Keyword Modifiers
- Research Local Keywords
Search terms that other people will use to find your company are what you need to focus on. The first thing you need to do is make a list of the phrases that customers use to describe your offerings. Imagine yourself in their position. Think about the terms people would use to look for a company like yours online. Put your thinking caps on and make a list of local keywords or even phrases that pertain to your business. Starting with this list is the first and most important step in conducting your primary keyword investigation.
Creating modifiers that individuals will use while searching is the next step in identifying the best local keywords. Modifiers are the ones that include words that are used to describe some event or quality, and even a type of product, or other associable words.
You need to do some research to find keywords that are specific to your area in order to improve your local SEO. Think about the many areas served and the many places your clients call home. Include the names of the regions, counties, cities, etc., to which your delivery service extends in your online writings. People typically start their search for local services and businesses. When selecting these regional keywords, think about where your intended audience lives or works.
Using the information in this chapter, you should be able to refine your approach to local keywords. Never forget to incorporate your local keywords into your SEO strategies. Using these location-specific search terms will increase your chances of showing up in Google’s local pack, where potential customers can find you right when you need them. If you have any more questions about keyword-related topics don’t forget to visit the Link Department’s website and read the blog we have in order to help you with your research. Good luck and with enough research, you will be able to crush this!