If you want to rank your website well in 2020 link building is not something you can overlook or forget about. In fact, it is one of the critical components of a successful SEO strategy. And with new Google algorithms quantity is not a thing that’s sought after, but the quality is. However, the problem here is choosing the tactic or path you should follow. There are hundreds of ways to build links so it’s sometimes difficult to determine which of them are the good ones. Luckily for you, we know a thing or two about these things so we created a list of incredible link building strategies for 2020.
Build Relationship And Exchange Values
Probably the most powerful among all possible link building tactics is this one. Similarly to the way professional relationships and different types of leads can help you with career, using these connections can bring you a few high-authority backlinks.
Regardless of the niche you’re in, you for sure can get in touch with some of your colleagues that are thought leaders at the same time. A link from these will transfer lots of authority and bring a nice amount of traffic to your website. This makes these links very powerful.
The trick here is in the approach. You see if you come to the person in question and ask for a link, your chances to get it are slim. You have to give something in return and that puts you in an awkward position. The best way to do this is by building the relationship through a ‘give first’ mindset.
Offer some value to the person you’re building a relationship with. Participate in their social media campaign, or just give them a link to one of their resources on your blog. Your possibilities are endless, just make sure to help that person out in some way.
Do everything properly, and you’ll get yourself a high-authority and high-quality backlink, which is the best combination possible. However, be aware that some of these connections might not work out and that’s perfectly fine. Consider them as opportunities and nothing more and you’ll be surprised by the results.
Guest Posts
If you are familiar with SEO at all you must have heard about guest posting. It’s one of the great link building strategies for 2020 that works great in 90% of the cases. The idea of it is simple and here’s what you need to do.
- Reach to a blogger that’s working in your niche.
- Pitch them a few ideas for the articles
- Write the article and backlink yourself
- Give it to them for publishing
Although this tactic has been around for quite a bit, people seem to be doing it in the wrong way. Don’t submit to the sites that have numerous low-quality articles as Google is now aware of these kinds of sites and what you’ll get isn’t worth your time.
Instead, you should use the updated kind of approach that actually works. Don’t even look at the websites that advertise their guest post opportunities. Look for high-authority websites and pitch your ideas to them. Make sure that all of your ideas are worth their time and you won’t have any problems.
Additionally, read all the tips and tricks about writing guest posts so you know how to do that part of a job properly. As it is, in fact, the most important part of the task.
Broken Link Building
Broken link building is one of the oldest tactics out there, but it is one of the fantastic link building strategies for 2020 because it still works amazingly well if you do the approach correctly.
And the best thing about it is that it’s simple. There are three steps to it:
- Find a broken link on a website that’s not yours
- Create or find one of your resources that the author can use as a replacement
- Reach the person that’s using the broken link and mention your link
Although this, in essence, is easy, it doesn’t always go as planned. Most people fail at the second step. You have to be absolutely sure that the link you’re providing is relevant and on point with the topic of the broken resource. If that’s not the case you’re most likely to get ignored.
We at Link Department do recommend using tools for discovering bad links. Also, try to find a number of referring domains for that particular link and after you have a replacement, write to the websites. If you strike gold, you can get a few dozens referring domains in no time. And that’s a good deal any day of the week.
Press Exposure
In the world we live in, everyone is an expert in something. So, all the chances are that you are able to talk about something sincerely and professionally. And believe it or not, you can use that knowledge to build links.
It may sound strange, but getting interviewed on any kind of media not only increases the awareness of your brand, but it’s also a great opportunity for getting some natural and honestly credible links. These, of course, increase traffic to your website. Although this example tactic falls under PR that doesn’t mean you can’t do it yourself.
There’s a ton of websites that exist for connecting journalists to sources every day. Sign up for a few of them and answer to some inquiries. Although this strategy can be daunting sometimes, if you score a nice story you’ll be looking at some serious results.
Be a Spy
There’s nothing wrong with doing a little bit of spy work on your competition. This is one of the incredible link building strategies for 2020 that people seem to forget about. Focus on the companies and businesses that are in your niche and check out their high-authority backlinks. Try to figure out their tactic for getting them and use it yourself. It’s a job that needs time to complete but can be extremely rewarding.