Link Building Campaigns – The Beginner’s Guide

Link building is very important if you have a website and want to grow more and more. Google also loves when you have good-quality links added to your texts. And you want Google to like you. Yes, it’s possible for Google to dislike you. Just add some toxic backlinks and you will see just how angry it can get. So beware. In the field of search optimization link building is a way to increase the number (and quality of course) of inbound links to a webpage. The goal is to increase the search engine rankings of that page or website of course.

Link building campaign “the hook”

In the center of any link building is the asset that you will use in order to attract and earn more links. The name for that is “the hook” – like you are using a hook to attract others to link to your page. The hook to make people care about what you have to offer in that article or such. So this is the basis of every campaign. You need to have good quality content in order to do anything so before starting focus on making good content. Let’s see how to do that besides hiring the Link Department.

The skyscraper technique – as the best link building campaign

This can work even if you don’t have money for big SEO campaigns. This is a great option for you if you want to give your website an organic boost. The skyscraper technique is a bit more complicated but we will show you three basics of it and then you can research it more on your own :

  • find a linkable asset
  • create content that will be the best – you don’t need original content but you need the best one with that topic
  • build to the new resource and promote

This is just a quick explanation, but we will leave you an article where you can get more information about this technique and make sure to research it because this one actually works every time and its proven to be great so give it a shot and you will see the results very soon.

working hard and learning link building
You have to work hard and learn all the techniques that work.

Guest blogging

This must be one of the most popular link-building strategies currently. The purpose of guest blogging is to create quality content people want to link back to. So now you understand why it’s so popular and maybe you can give it a shot too. Talk to the experts and see if that will be a good fit for your website.

The golden rule

You surely heard the golden rule “great content and authentic researches“. Well, it doesn’t always work that way. It can take much more than great and authentic content to make sure your content brings you any high-quality links at all. What you want is to build enough brand prestige and brand awareness to make sure your “research” efforts will actually bring desired results.

The key to link building campaigns

We will share with you some basic rules that usually work but there is much more behind it and we will leave that to you to research more but this will give you a good head start :

  • choose a topic that will attract many people (something that interests a lot of people right now)
  • make sure that this topic has not been comprehensively covered by someone else’s surveyor if it has made sure that yours is much improved and has all the new facts and data
  • you must create a great question set
  • learn from your own data
  • make sure to have a great list of media people who have written about similar or related topics
  • customize every pitch
  • make sure that your article stands out visually too
  • promote, promote, promote

There you have it the simplified basics.

neon sign for link building campaigns
You need to know the basics of link building if you want your website to be successful.


Backlinks are the key right but you need to beware of toxic backlinks. Adding just one toxic backlink can ruin your link-building campaign. You surely don’t want that. But there is another reason for you to fear the toxic backlinks. Google can actually punish you for toxic backlinks did you know that? Make sure that everyone working on your website knows about toxic links and make sure that all of you are well informed of the gravity and seriousness of toxic backlinks. But don’t worry, even if you have some there are ways to get rid of them.

Underused technique – being friendly

Even though you are online being friendly can open a lot of doors. Mingling can get you far. Those are still people behind websites and people love to communicate. For example, if you are interested you can find out (just by using Google) who is mentioning your brand. Then you can view their webpage and see if you can work together nicely and benefit from one another. Reach out, ask for a link to your site. Help each other out. You might be surprised to see how many people actually want to collaborate. So being nice and friendly can get you far. Of course, it will not work every time but it will work in most cases and it’s worth a shot.

friends working together
Being nice can get you far! Don’t rule it out.

Are backlinks dead?

The short answer to this question is – NO. They are still very important and that is the reason why it is very important to make link building a part of your SEO plan. Backlinks are are the foundation of Google’s original PageRank algorithm and that makes them a crucial tool. For some reason, people wonder if they are still important in 2021 but the answer is yes and they will continue to be important for quite some time to learn everything you can about them and find the link-building strategy that works best for you and you will be good to go!

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