Link building tools to use

Link building is the process of obtaining links to your website from other websites. Generally, a proper link building strategy helps you increase traffic and domain authority. And, it’s one of the most important elements search engines use to rank your content in SERPs. Among many others, this is one of the fundamental elements in many SEO campaigns. To make things easier, professionals are using various link building tools to acquire their goals. Instead of doing everything manually, by using tools, you can take your link building to another level.

Some of the best link building tools to use

Reaching out the other websites and looking for link-building opportunities is not an easy task. Without the help of link building tools is can take a significant amount of time to complete. Fortunately, we have many quality tools at our disposal today. Some are better for researching, others for prospecting, and many of them will provide you with important analytics. But, it wasn’t always like this.

Someone writing SEO factors on the board.
There are many elements in every SEO campaign.

Is it the same thing as before?

Once, link building was coming down to too much spamming. Various comment sections or other people’s blogs were battlegrounds of spam. The unhealthy competition leads to an overabundance of low-quality content. Fortunately, today is a bit different. Today, link building leans more toward “earning” and cooperation in creating valuable and useful content. In the long-term, this leads to more reliable relationships and an increase in the value for final users. As a result, Google favors this type of “connections” and reward it with better ranking.

Without further ado, here are some of the best link building and outreach tools you can find.


Starting Price: $99.95 per month for the Pro package. For freelancers, startups, and in-house marketers with a limited budget.

With this package, you can run your SEO, PPC, and SMM projects with more than 40 advanced tools. It has a well-earned reputation for researching competitors’ traffic sources, social media, rankings, and more. Widely known as an all-in-one SEO tool, SEMrush has powerful link-building and outreach capabilities. In many cases, it can be a great end-to-end solution for businesses. Furthermore, it’s possible to try it for 7 days for free with the option to upgrade afterward.


Starting Price: $13.90 per month for the Webmaster package.

Provides some of the easiest ways to track your broken or no-follow links to claim back. Overall, this is one of the greatest analysis tools that come at a low price. With Linkody, you can check backlinks to your domain, analyze your backlinks, and compare your link profile with the competition. Finally, you can get a 30 days trial without your credit card details. After that, you can upgrade and use the complete set of tools that you would expect from premium grade software.


Starting price: $99 for the Lite package.

In essence, Ahref is a link building software suite that includes six distinct tools:

  • Site Explorer
  • Positions Explorer
  • Content Explorer
  • Position Tracker
  • Crawl Report
  • Ahrefs Alerts – nice tool for when somebody mentions your company.

Quite popular because it has one of the largest and most accurate databases of live backlinks. Overall, it has many features and provides a detailed backlink profile for any available website. However, that doesn’t make it hard to use. Need to spy on your competition? That wouldn’t be a problem with Ahrefs. In fact, for link building, backlink monitoring, and competition tracking, Ahref is the leader. Finally, you can pay $7 for a 7-day trial that gives you full access to all features.


Starting price: $24 per month for the Starter package.

Pretty much a straightforward tool for link building, with many powerful features. From prospect research to outreach messaging, BuzzStream has various additions for tracking all aspects of your campaigns. Since the effective link building usually starts with reaching out, this is where BuzzStream outshines others. It enables you to easily manage your relationships as you expand the reach of your brand. Finally, you can try it for free for 14 days.

Majestic SEO

Starting price: $49.99 per month for the Lite package.

A truly magnificent piece and one of the most established brands. Many believe they have one of the largest link index database. Normally, it has all standard features, that allow you to audit your website. You can easily discover where your backlinks are coming from. Also, you will get a graphical comparison to your competition. In essence, Majestic SEO with provide you with much user-friendly info to better plan and manage your link building strategy.

A chart in the corner of the laptop screen.
Humans are visual creatures, so graphical representation is always useful.

Raven tools

Starting price: $49 per month for the Small business package.

A great suite that specializes in competitor research and outreach management. It has strong analytic capabilities as a link building tool. There are three essential components:

  • Link Analysis
  • Competition Analysis
  • Link Opportunities

And each of them will help you discover what keywords your competitors are ranking for. Raven tools essential when you need to find weaknesses in your link profile and repair them. Eventually, you can have a free 7-day trial of this precise Raven’s Marketing Platform.

Link Detox

Starting price: $249 per month for Link Detox Smart package.

Quite an expensive starting package but worth every cent. With the constant algorithm changes, Link Detox is the best tool to prevent penalties. In general, it gives you deep analysis and audit of your link profile to help you recognize and remove potentially harmful practices. You can also have a first 7 days trial for only $7.

Broken Link Builder

Starting price: /

A very powerful tool for a broken link building strategy. By simply typing the keyword you can get hundreds of broken links related to the subject. It also has excellent exporting options allowing you to execute key functions from the tool itself. Getting the best out of the digital circle of life is what this tool is aiming for. Overall, a must-have tool for finding link outreach opportunities in various industries.

Cloud of words regarding internet terms.
Finding the right keyword can take time without tools.

These are just some of the many worthy link building tools to use today. Of course, you don’t need to use them. But without them, it will take years of work to do anything.

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