Link building tools to use

Link building is the process of obtaining links to your website from other websites. Generally, a proper link building strategy helps you increase traffic and domain authority. And, it’s one of the most important elements search engines use to rank your content in SERPs. Among many others, this is one of the fundamental elements in many SEO campaigns. To make things easier, professionals are using various link building tools to acquire their goals. Instead of doing everything manually, by using tools, you can take your link building to another level.

Some of the best link building tools to use

Reaching out to other websites and looking for link building opportunities is not an easy task. Without the help of link building tools, it can take a significant amount of time to complete. Fortunately, we have many quality tools at our disposal today. Some are better for researching, others for prospecting, and many of them will provide you with important analytics. But, it wasn’t always like this.

Someone writing SEO factors on the board.
There are many elements in every SEO campaign.

Is it the same thing as before?

Once, link building was coming down to too much spamming. Various comment sections or other people’s blogs were battlegrounds of spam. The unhealthy competition leads to an overabundance of low-quality content. Fortunately, today is a bit different. Today, link building leans more toward “earning” and cooperation in creating valuable and useful content. In the long-term, this leads to more reliable relationships and an increase in the value for final users. As a result, Google favors this type of “connections” and reward it with better ranking.

To achieve this there are many tools that marketers have developed. But as SEO changes so do these tools. We can easily follow the timeline of the creation and disappearance of many tools like this. So, when listing them we should see what is relevant today. Here are some of the best link building and outreach tools you can find. Some are the tried and tested veterans that still have their value and are widely used. Some on the other hand are new and are very useful today. So, a list of link building tools for 2022 incorporates:

  • SEMrush
  • Linkody
  • Ahrefs
  • BuzzStream
  • Majestic SEO
  • Raven tools
  • Link Detox
  • Broken Link Builder

but also

  • GroupHigh
  • Pitchbox
  • JustReachOut
  • NinjaOutreach
  • Link Prospector
  • BuzzSumo
  • cognitiveSEO


Starting Price: $99.95 per month for the Pro package. For freelancers, startups, and in-house marketers with a limited budget.

With this package, you can run your SEO, PPC, and SMM projects with more than 40 advanced tools. It has a well-earned reputation for researching competitors’ traffic sources, social media, rankings, and more. Widely known as an all-in-one SEO tool, the SEMrush app has powerful link-building and outreach capabilities. In many cases, it can be a great end-to-end solution for businesses. Furthermore, it’s possible to try it for 7 days for free with the option to upgrade afterward.


Starting Price: $13.90 per month for the Webmaster package.

Provides some of the easiest ways to track your broken or no-follow links to claim back. Overall, this is one of the greatest analysis tools that come at a low price. With Linkody, you can check backlinks to your domain, analyze your backlinks, and compare your link profile with the competition. Finally, you can get a 30 days trial without your credit card details. After that, you can upgrade and use the complete set of tools that you would expect from premium grade software.

Link building sign
Link building tools provide more options and are more flexible today


Starting price: $99 for the Lite package.

In essence, Ahref is a link building software suite that includes six distinct tools:

  • Site Explorer
  • Positions Explorer
  • Content Explorer
  • Position Tracker
  • Crawl Report
  • Ahrefs Alerts – nice tool for when somebody mentions your company.

Quite popular because it has one of the largest and most accurate databases of live backlinks. Overall, it has many features and provides a detailed backlink profile for any available website. However, that doesn’t make it hard to use. Need to spy on your competition? That wouldn’t be a problem with Ahrefs. In fact, for link building, backlink monitoring, and competition tracking, Ahref is the leader. Finally, you can pay $7 for a 7-day trial that gives you full access to all features.


Starting price: $24 per month for the Starter package.

Pretty much a straightforward tool for link building, with many powerful features. From prospect research to outreach messaging, BuzzStream has various additions for tracking all aspects of your campaigns. Since effective link building usually starts with reaching out, this is where BuzzStream outshines others. It enables you to easily manage your relationships as you expand the reach of your brand. Finally, you can try it for free for 14 days.

Majestic SEO

Starting price: $49.99 per month for the Lite package.

A truly magnificent piece and one of the most established brands. Many believe they have one of the largest link index databases. Normally, it has all standard features, that allow you to audit your website. You can easily discover where your backlinks are coming from. Also, you will get a graphical comparison of your competition. In essence, Majestic SEO with provide you with much user-friendly info to better plan and manage your link building strategy.

A chart in the corner of the laptop screen.
Humans are visual creatures, so graphical representation is always useful.

Raven tools

Starting price: $49 per month for the Small business package.

A great suite that specializes in competitor research and outreach management. It has strong analytic capabilities as a link building tool. There are three essential components:

  • Link Analysis
  • Competition Analysis
  • Link Opportunities

And each of them will help you discover what keywords your competitors are ranking for. Raven tools are essential when you need to find weaknesses in your link profile and repair them. Eventually, you can have a free 7-day trial of this precise Raven’s Marketing Platform.

Link Detox

Starting price: $249 per month for Link Detox Smart package.

Quite an expensive starting package but worth every cent. With the constant algorithm changes, Link Detox is the best tool to prevent penalties. In general, it gives you a deep analysis and audit of your link profile to help you recognize and remove potentially harmful practices. You can also have a first 7 days trial for only $7.

Broken Link Builder

Starting price: /

A very powerful tool for a broken link building strategy. By simply typing the keyword you can get hundreds of broken links related to the subject. It also has excellent exporting options allowing you to execute key functions from the tool itself. Getting the best out of the digital circle of life is what this tool is aiming for. Overall, a must-have tool for finding link outreach opportunities in various industries.

Cloud of words regarding internet terms.
Finding the right keyword can take time without tools.

2022 Additions

Besides these tried tools that are still performing today, there are other promising tools for 2022. And we have created a list for you.


Group high claims to have one of the biggest blog search engines that you can use to master blogger outreach. You can use this tool to find the bloggers in your industry. After that, you can use it to promote your content, send outreach emails, ask for reviews and start asking for backlinks to your website. One of the most interesting features of this tool is the Metrics. This means that you don’t reach bloggers blindly.  You can use the tool to sort out bloggers based on their metrics and data. So you can use a multitude of filters to sort them by domain authority, social media followers, audience size, and so on. This allows you to target your link building campaign more precisely to achieve the desired results.


This is much more than a mere email marketing platform. This tool can easily integrate with some of the already mentioned authoritative tools like SAMrush, Majestic, or Moz. This tool allows you to link in SEO metric filtering in search of link building prospects. This platform allows you to reach influencers and easily connect with the ones in your niche. This tool is easy to use by both professional agencies and businesses alike and it allows a sort of all-in-one solution to your link building needs.

In this way, it strives to be efficient and easy to use. With this tool, you to easily contact your niche influencers in search of any possible link building opportunity. Pitchbox allows you to create and follow your workflow. It guides you through the steps in every campaign and finally allows you to send outreach emails directly. As a plus it has the option of creating personalized emails to your influencers, it has built-in scheduling, and even allows for group editing and work on particular emails and campaigns.

Backlink printed on a typewriter
Backlinks are still a key aspect of all SEO activity


If you are interested in news and achieving link placements then this tool is for you. It is easily used to get in touch with journalists and media websites. You can easily make a list of targeted journalists and influencers to contact. You can also use it for outreach guidance and advice so you can achieve the best outreach results. This is an expensive tool s it allows you to use it only on a yearly billing plan.


Ninja is another link prospecting and outreach tool useful in 2022. In truth, it is more of an email marketing and search engine that can help you locate the relevant influencers in your niche. In addition, it offers additional influencer marketing features that other tools do not offer. You can try this tool for as a short trial version but then you have to invest in one of the available annual plans. With its capabilities finding additional options for this tool is more expensive than other similar ones.

Link Prospector

Link prospector is produced by Citations LAbs and is part of a set of SEO tools made for link building purposes. The prospector is designed to find potential link building opportunities you can use based on hundreds of search strings that are pre-made and prepared. With a few keywords, you input it can source out many potential link building opportunities. However, it is a comprehensive tool that has a wider reach. So it also provides leads for potential product and service reviews, and it also deals with sponsorship opportunities and link addition options.


Buz sumo is designed to be a content marketing tool. However, with its capabilities, you can easily use it for SEO purposes. First of all, it makes it easy to design content that people want to and link to often. After that, it can inform you about the influencers in our niche that link and mention your competitors. In addition, it also gives you information about your brand mentions. This feature informs you of any brand mention that is not linked to your webpage. In this way, you have the option to reach out to the influencer you identify and try to generate a backlink from them.


Similar to other popular solutions like Moz and Ahrtefs cognitiveeSEO is a tool that focuses on backlink analysis. It encompasses a full set of tools into a software suite. Some of the features are advanced and go beyond what you expect.  For example, one feature deals with unnatural link detection. This allows you to find out if the website you are interested in using for back linking has any shady practices and reputation.

Written digital marketing on the computer
New Link Building tools are invaluable for your whole digital marketing effort

These are just some of the many worthy link building tools to use. Some of them are present and are a part of the SEO efforts for years, others are new but provide considerable results. Of course, you don’t need to use them. But without them, it will take years of work to do anything. And as things in SEO change and develop, learning about new and tried tools and using them today in 2022 is of utmost importance and can yield extraordinary results.

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