PBN Backlinks: Facts you need to know

You are probably here because you have heard about PBNs. PBN stands for Private Blog Network, and it is a system, or a tool, that can help you expand your business opportunities and build traffic online. Today we are going to explore what PBN Backlinks are and how you can utilize them to your advantage.

PBN Backlinks – What are they?

A PBN (Private Blog Network) is just that, a network of websites that place a high quantity of links to another website. Those links can help you manipulate search engine rankings, making your product more visible to the general public. Individuals who use those tools are more likely to reach their customers as they increase the traffic of their links.

PBNs are very useful, and many entrepreneurs and companies use them to increase the traffic of their websites. Or in other words, they boost your presence online.

PBN backlinks being inputed on a computer.
Many companies and entrepreneurs use PBN backlinks to boost their traffic.

PBNs are just that, a collection of websites that all link to the main website, increasing the authority of those websites, which in turn increases the traffic. An increase in traffic means that you’ll have more potential customers if that’s what you are after. 

How do PBN backlinks work

The basic concept of PBNs is simple. They work by passing authority, meaning that if you have several websites, you are going to link them with links on one or more websites. The more links you have to a particular website, the better your results are going to be. 

Also, your links and websites must be of good quality, for two reasons. The first reason is that no one wants to read a text that has been scrambled. Obvious promotions and commercials can be repulsive to a person. In your face kind of advertising is indeed repulsive, which can create a feeling of being lied to.

The second reason why you would want to make good quality backlinks is due to ever-changing search engine policies. You can be punished if you make your PBN backlinks too optimized, or optimized unnaturally. Search engines tend to polish their software with which they distinguish obvious advertising from useful links.

It is not that complicated

Creating a PBN backlink is not that complicated. It is easy and cost-efficient to create them, and with proper training, anyone who is well-versed enough can make them. Of course, you need to have a bit of writing experience to make them.

One of the most common ways entrepreneurs and companies build their networks is by buying old domains that have some kind of “authority” in the eyes of a search engine. After that, you need to optimize your work with search engine’s demands or to do so-called SEO (Search Engine Optimization). However, your SEO has to be effective.

SEO on a table.
Your SEO has to be good.

In general, you should think about PBNs as a collection of websites. You have one (or a few more) websites that links to all the other websites you own. Those “smaller” websites “orbit” your main website which is a catalyst for your traffic to “smaller” websites.

Search engines don’t “like” PBNs

Many search engines are fighting the existence of PBNs. They are using algorithms to crack down on PBNs, every time trying to make them obsolete. However, it is not that easy. If you have human input, algorithms may not recognize that what they are looking at are PBNs. This is why it is important not to have automated systems making backlinks for you.

However, it seems that search engines are not entirely keen on destroying PBNs. If they want to destroy them, all PBNs would be destroyed by the algorithm. But, PBNs have already shaped the global market and search engines. Search engines don’t want to change game rules all at once, since it would cut off their profits. Also, it seems that PBNs are going to last for a long time.

It can help your business greatly

Whatever search engines think about PBNs, the truth is that they are still a great tool for business growth. If you are not using them, chances are your competition will. Struggle to secure a spot on the first page of a search engine’s search is a great one and one of the most efficient ways for doing that is to use PBNs. However, many people consider that a business doesn’t need PBNs as a type of backlink.

We would argue that even those companies that consider PBNs to be unethical are using them in their own ways.

Moreover, more and more customers are using the internet to find the products they are interested in, and not taking advantage of that could reduce your business opportunities greatly.

In a way, PBNs are shortcuts for backlinks

Search engines love backlinks. Link building is the number one factor contributing to the rankings of a website. A backlink is a type of hyperlink that guides an external page directly to a website. Backlinks are useful because they help boost your SEO. Search engines think that your website that has been linked is reliable and authoritative, contributing to its rise. In short, backlinks increase your website’s rank online.

Person typing on a computer.
Search engines love backlinks. However, they are not as supportive of PBNs.

However, search engines usually dislike PBNs because they consider them as a shortcut for backlinks. And in truth, they are just that.

You can think of PBNs as a database of websites, all of which provide backlinks to a primary website. If you want to create PBN, you will most likely have to purchase expired domains that already have some authority online.

All in all, PBN backlinks are a useful tool for business. growth. Some search engines do not like them, but that doesn’t mean that you shouldn’t use them at all. However, you shouldn’t only rely on them for increasing your website’s traffic.

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