Building a powerful backlink campaign is not easy. That’s why that can be a whole profession. But we will talk about that profession a bit later. We can show you the crucial steps you need to take in order to build a powerful backlink campaign that will Google and other search engines love and push you upfront. That’s why we do all this, it’s the whole point of backlinks and other SEO strategies. We want to show Google (and others) that we are trustworthy and that we belong on the first page. If you are wondering why it’s so important to be on the first page just ask yourself the last time when you were looking for something, did you look through the eighth page for example, or did you just check out the first two? Most people only check out the first two or three and that’s it.
Mastering link building
The only way to master link building is to know everything and that is quite hard because in this field things change very often. We won’t talk about the basics and what link building is because surely you already know this. If you don’t make sure to start from the very beginning and work your way up. You will find a lot of useful information on the Link Department blog so start there. If you already know the basics we can continue our little talk about crushing SERPs. After all link building is the top Google ranking factor and that’s why you need to master it. Everything nowadays is online and Google is the main source of information.
The best link-building campaigns
Since we skipped all the basics about link building and why is it so important we can start with the best link-building campaigns that have proven to be very good and useful.
- Guest Blogging
- Skyscraper technique
- Mentioning influencers in your post
- Broken Link Building
- Using an infographic as link bates
This is by far the best backlink strategy we can show you. Every SEO expert will tell you that this is the most popular one nowadays. Of course, this can change but for now, you should focus on guest posts. Here is a fun fact for you – almost 75% of SEO experts build backlinks this way. The best thing about those guest posts is that they do so much more than just help create backlinks. Guest posts can also build your persona as a trusted authority on your niche subject and that is very important.
We discussed a lot about this technique in Link Departments blog mainly because you do not need a huge budget for it and we know that it works great. That’s why you too should try out the skyscraper technique and see how well it works for you. If you don’t know how to do the skyscraper technique we left you a pretty useful article where you can get all the useful information and keep educating yourself.
This one is pretty easy to understand but we wanted to tell you one thing about it. When you think about influencers your mind goes to movie stars, scientists, or such right? They are influencers obviously but they are not the only ones. Now is the era of micro-influencers. Those are pretty much ordinary people that are not celebrities but they gained their popularity on social media. They are a force to be reckoned with today and you should pay attention to them. For example, if you are selling on your website woman’s clothing you will do better if you collaborate with Instagram fashion models and bloggers than with a singer because she is not in your niche and millions of people are looking at those Tik Tok and Instagram influencers almost religiously.
Broken Link Building
You can get some amazing results from broken link building. Luckily this is something we also discussed a lot in the Link Departments blog and we left you all the details you will need about this technique. We highly recommend trying it. It takes a lot of time to search for broken link-building opportunities but there are tools that can help you to speed up the process.
How do I get backlinks from an infographic?
This is a very common question we see so here is a quick guide :
- First, you need to make your infographic easily shareable. You can do it by using Sumo’s image sharer plugin.
- You will also need to generate an embed code.
- Submit your infographic to some of the infographic submission websites.
- Reddit app can be a great place for you to promote your infographic.
- The geographic link-building method is a thing, try it out.
Did you see how to make all the steps necessary for building a powerful backlink campaign that wins the SERPs? It’s not as hard as some might think but then again it is pretty time-consuming and it takes a lot of dedication that pays off in the end. Now, if you do not have that time you can always hire an SEO expert or an SEO company that will be able to do all of this for you. Outsourcing is always a good strategy.
Let’s hop back to determining keywords when building a powerful backlink campaign
Now as you know, this was the first step that we shared with you on the way to achieving this goal. But let’s go back to it for a moment, just to make sure that you got it right. This, what we are about to tell you is, without a doubt, the fastest way to attain high rankings in search. Focusing on keywords that you already rank for. Not many people actually think about this. But they all should and it would make a lot of difference. When it comes to building a campaign, if you rank for keywords that don’t contain an active link, it is more plausible than you can even think. The search engine is all about quality content. To achieve receiving backlinks from people that enjoy your posts, you need to make them more valuable, insightful, and relevant.
And now, the best part about this. Yes, it will improve your ranking in SERPs, that is certain. But there is something else. At the same time, it will improve your chances of faster indexation. Also, monitoring backlinks can help you to spot some valuable opportunities in which you can get higher rankings. As AI is improving, so is your work. There is a section called “Rank Tracker” that will suggest you some keywords that are currently ranking. Try it out, it is very useful. You need these backlink strategies if you want success.
You need to prioritize the best keywords
Prioritizing the best keywords is the second step when you are building a powerful backlink campaign that will win SERPs. But when we say the best keywords, we actually mean the most profitable ones. Now, let’s come back to Monitor Backlinks. In the section where you can rank tracker, you can check out the important metrics about those keywords that you already rank for. CPC is included in this as well. As well as average monthly search volume, and even keyword competitiveness level. And for sure, when it comes to ROI, you already are aware of the fact that keywords that have a decent amount of monthly search volume have the most value as well.
To see these things that we are talking about, you need to find the “Volume” section. Click on that column label twice and you will see all the statistics that you will need. Those that come up are keywords with higher search volumes and keywords with the highest values. As you may already have noticed, it is simpler than ever. You are just a click away from everything that you need. However, we do advise you to understand how to spot quality vs. toxic backlinks. If you use toxic ones, you won’t make any good progress.
The third step is quite simple, you need to check out your competition
Another one of the many great features that Monitor Backlink has is being able to monitor profiles that your competitors own. Paying attention to websites that are ranking ahead of you is very important. If you don’t know and don’t care about people that are after the same goal as you, you cannot compete and win. So, we do advise you to pay attention to that. When you do your research and you know who are your top competitors, you need to monitor and analyze their profiles. By looking at their mistakes, you will know exactly what you need to improve, how, and when. Only by doing this, you can win.
If you are worried about how to find your competitors, don’t be. Believe it or not, it is very easy to do it. This is one of those moments when you can freely perform a quick Google search. There you will be able to find who is just a couple of steps ahead of you. And you will be able to prepare for every next step. One more thing you should know is that you need to look for those pages that rank ahead of you by using your major keywords.
Now you are ready to find out why plugging a competitor’s domain into monitor backlinks is connected with building a powerful backlink campaign
So this step can actually be considered as a “to be continued” part from the previous step. Once you are able to identify your biggest competitors in your market, you need to investigate them. When you go to Monitor Backlinks open the tab that is called Competitor Links. And once you are there, all you need to do is go to “Add a new competitor”. It is quite simple. When you do that you will be able to add a domain that your competitor is using. However, even though this is simple to do, it will take some time until all the data of your competitors is extracted. So be patient and don’t give up right away. Remember, this is the only chance of getting links so don’t feel insecure doing it. Maybe this step and the process of getting to this goal don’t seem promising at all. But give it a chance and you will see.
Now you can easily be always on top of the game
And finally, we are about to explain the last step for building a powerful backlink campaign to you. This one is maybe the last one, but it is the easiest one. Basically, all you need to do is to always repeat all of these steps. The more informed you are, and the more you are interested in how things are working, the better your results will be. You can only achieve more clicks on your links if you continue playing the game and if you keep staying on top. For some reason, some people believe this is difficult. But you made it this far. And the road to getting here was difficult. Now you just need to continue and keep doing what you are doing. It just takes a little bit of interest and you won’t drift away from your goal, that is for sure.