Steps to Building a Powerful Backlink Campaign That Wins the SERPs

Building a powerful backlink campaign is not easy. That’s why that can be a whole profession. But we will talk about that profession a bit later. We can show you the five crucial steps you need to take in order to build a powerful backlink campaign that will Google and other search engines love and push you upfront. That’s why we do all this, it’s the whole point of backlinks and other SEO strategies. We want to show Google (and others) that we are trustworthy and that we belong on the first page. If you are wondering why it’s so important to be on the first page just ask yourself the last time when you were looking for something, did you look through the eighth page for example, or did you just check out the first two? Most people only check out the first two or three and that’s it.

Five steps to make to build a powerful backlink campaign

  1. Determine keywords you rank for
  2. Prioritize the best keywords (the most profitable ones)
  3. Check out your competition
  4. Plug competitor’s domain into monitor backlinks
  5. Keep learning to stay on top of your link building game
learning the Steps to Building a Powerful Backlink Campaign That Wins the SERPs
Everyone can become an SEO expert but not everyone has the time to be one.

Mastering link building

The only way to master link building is to know everything and that is quite hard because in this field things change very often. We won’t talk about the basics and what link building is because surely you already know this. If you don’t make sure to start from the very beginning and work your way up. You will find a lot of useful information on the Link Department blog so start there. If you already know the basics we can continue our little talk about crushing SERPs. After all link building is the top Google ranking factor and that’s why you need to master it. Everything nowadays is online and Google is the main source of information.

The best link building campaigns

Since we skipped all the basics about link building and why is it so important we can start from the best link-building campaigns that have proven to be very good and useful.

  • Guest Blogging
  • Skyscraper technique
  • Mentioning influencers in your post
  • Broken Link Building
  • Using infographic as link bates

All of those are proven to be excellent and you should incorporate them as a part of your SEO strategy.

Guest Posts

This is by far the best backlink strategy we can show you. Every SEO expert will tell you that this is the most popular one nowadays. Of course, this can change but for now, you should focus on guest posts. Here is a fun fact for you – almost 75% of SEO experts build backlinks this way. The best thing about those guest posts is that they do so much more than just help create backlinks. Guest posts can also build your persona as a trusted authority on your niche subject and that is very important.

Skyscraper technique

We discussed a lot about this technique in Link Departments blog mainly because you do not need a huge budget for it and we know that it works great. That’s why you too should try out the skyscraper technique and see how well it works for you. If you don’t know how to do the skyscraper technique we left you a pretty useful article where you can get all the useful information and keep educating yourself.

Mentioning influencers

This one is pretty easy to understand but we wanted to tell you one thing about it. When you think about influencers your mind goes to movie stars, scientists, and people like Elon Musk or such right? They are influencers obviously but they are not the only ones. Now is the era of micro-influencers. Those are pretty much ordinary people that are not celebrities but they gained their popularity on social media. They are a force to be reckoned with today and you should pay attention to them. For example, if you are selling on your website woman’s clothing you will do better if you collaborate with Instagram fashion models and bloggers than with a singer because she is not in your niche and millions of people are looking at those Tik Tok and Instagram influencers almost religiously.

A woman taking selfie
Oh, the power influencers have on us…

Broken Link Building

You can get some amazing results from broken link building. Luckily this is something we also discussed a lot in the Link Departments blog and we left you all the details you will need about this technique. We highly recommend trying it. It takes a lot of time to search for broken link-building opportunities but there are tools that can help you to speed the process.

How do I get backlinks from an infographic?

This is a very common question we see so here is a quick guide :

  • First, you need to make your infographic easily shareable. You can do it by using Sumo’s image sharer plugin.
  • You will also need to generate an embed code.
  • Submit your infographic to some of the infographic submission websites.
  • Reddit can be a great place for you to promote your infographic.
  • Guestographic link building method is a thing, try it out.
Reddit app
You can learn a lot on Reddit.

Did you see how to make all the steps necessary for building a powerful backlink campaign that wins the SERPs? It’s not as hard as some might think but then again it is pretty time-consuming and it takes a lot of dedication that pays off in the end. Now, if you do not have that time you can always hire an SEO expert or an SEO company that will be able to do all of this for you. Outsourcing is always a good strategy.

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