If you want to get into sustainable link building, there are a few things you need to understand. And the most important among them is that link-building campaigns shouldn’t have start and end dates. However, there’s a lot more to the story. The point is that since the beginning of the internet and websites as we know them today, the main currency in digital is visibility.
Therefore, all efforts made by the SEO specialists are always directed towards achieving the highest visibility possible. To put it simply, everyone wants to rank on page 1 of Google. And that is not a simple task. It’s safe to say that no two businesses have gotten there the same way. Therefore, there’s no definitive receipt for SEO success.
However, most successful stories are conceived on link building and rely on it substantially. So, if you want to rank well, you can hardly do without it. To understand what we are on about, make sure to continue reading.
Why Backlinks are so Important
Although you might want to do your business without interacting with other websites, you will find that way of operating hardly possible. You see, link building is of great importance for search engines because it’s used as a metric for ranking. Even Google, which is a company that rarely shares insights into their algorithms, notes that webmasters can improve the rank of their sites by increasing the number of high-quality backlinks.
On the other hand, this doesn’t mean that you can get a couple of hundred low-quality links from link farm sites and call it a day. If you go down that path, websites with no outbound link will rank better than yours. That is if they have at least high-quality inbound links sorted out.
All this means that you need to work towards getting a natural link profile. So, there shouldn’t be any traces of forced and unnatural backing building if you want to rank high on the SERPs.
How to Build a Natural Link Profile
According to experts, there are three different basic types of backlinks. And each of them entails a different set of tactics. These are:
- Natural Editorial Links. These are the links that come naturally from websites that find your content relevant and compelling. They don’t require a specific action which you, as an SEO specialist, should do. Besides creating the content and making it visible, that is.
- Manual Link Building. These are links that you get by requesting them. So, submitting sites to directories, guest posting, or buying backlinks. Therefore, there’s an engagement of the link target made by the SEO specialist.
- Non-Editorial Backlinks. Here, we’re talking about self-created links. Many websites allow visitors to create links through forum signatures, guest book signing, and blog comments. It goes without saying that these links offer the least value of three. But, they still can have an impact.
As you can predict from what we just explained, there are types of backlinks that your business needs, and there are types that aren’t that desirable. If you have a sudden influx of pretty much any kind of links, search engines will suspect that SEO scheming is going on. So, ideally, you want to get links at a constant rate. And that’s why sustainable link building is such a big deal.
How to Increase Your Chances of Getting Links
We have established that the way you want to build your links is sustainable. And this means that you should use only white-hat techniques in the process. Therefore, you can mostly focus on natural editorial links and manual link building. To help you increase your chances, we put together a list of algorithm ranking factors. Here are our insights.
One of the first lessons for anyone getting into link building is to publish only relevant, valuable, and unique content. Also, make sure to never neglect grammar and spelling. Well-written content indicates that the page has quality. And that is what attracts natural editorial links.
Relevance to the sites you’re getting links from is also important. For instance, if you are selling cooking appliances on your site, links coming from a website that focuses on giving fashion advice won’t be worth a lot to you.
There are also a diversity of backlink types and anchor texts. You have to be careful never to link to the same page in the same way, even when you’re writing guest blog posts. This is where working with a reputable link-building company like Link Department shows its’ value the best. SEO experts know what things are important and focus on them.
Keep an Eye on Numbers
The number of incoming links is essential. However, the overall scores are not the result of simply adding one link on top of another. The key ranking factor to pay attention to is the number of linking root domains. It shows how many relevant, established publishers have linked to your site. Besides that, you also should care about the number of linking pages and the number of links from separate C-class IPs.
If you’re leading the campaign by yourself, make sure to keep a healthy ratio of incoming nofollow and dofollow inbound links. This influences the metric named link velocity. Generally, you want to stay in a positive link velocity number for the best results. You can check out our recommendations for the best 5 SEO tactics to maximize internal links if you want to learn more.
Pay Attention to Details
And to finish off our sustainable link building insights, we’d like to turn your attention to details. If you can, try to get some links from country-specific top-level domains. Otherwise known as TLDs, these can boost your rankings in a specific country if you need that. Another trick is to get a link from Wikipedia. Although this is a somewhat controversial idea, experts assure us that it’s not that far-fetched. It’s established that long-lasting wiki links are a sign that you’re on the right track.