Pretty much all of the experts agree that guest blogging is one of the most effective marketing strategies you can turn to. It may seem strange to you that creating content for another website can boost your recognition and authority. However, there are indeed many benefits of guest blogging for growing businesses.
The thing is that this type of blogging delivers multiple opportunities outside of helping someone else’s site gain traffic. And the idea of this article is to explain to you what those are. So, feel free to dive in.
Why should you write guest posts?
If you’re focused on SEO, then the reason is simple. By doing this, you’ll gain backlinks to your site, and it will cost you next to nothing. Guest blogging indeed is one of the most effective digital marketing tactics.
Imagine a link like a vote from one site to another. The site linking to your webpage is signaling that they trust your content, services, and products. When it comes to Google’s perspective, the more links you receive from trusted, high ranking sites, the more reputable and authoritative you are. This is one of the key factors that decide where you will rank in the search results.
However, with these, we’re just scratching the surface of the benefits you can achieve. Here are the main takeaways.
You’ll develop new relationships
In every business, building relationships is more important than anything. We all know that the word of mouth is crucial for building your business in the real world. And the situation isn’t any different when you take the operations online. Creating new relationships with bloggers can and will open many doors to opportunities that you didn’t even dream about. Here’s how everything works.
- Provide good insightful content. This way, your writing will speak for itself and make the outreach process even easier in the future. The only thing that will have to happen is for your work to be shared.
- The more good relationships you have, the more likely it is for the people you’re working with to continue asking for more and sharing your work on social media.
- These good connections can recommend you to their network of contacts. And if you keep up with good work, the domino effect will do its job. Things are always easier when you have friends you can count on.
You’ll get a wider reach
You must understand that the goal of every guest post is not only to gain a link or two. Primarily, it should educate the reader, showcase your expertise, and build authority through your words.
This way, you’re introducing your name to people, and with time, they will start trusting your opinion and bringing more relevant traffic back to your site. And to achieve that, you need to make sure that you’re writing guest blog types that earn high-quality backlinks.
Obviously, all of these chances grow with the number of guest posts you submit. You should also try to get to different audiences and show all of them why you’re a trusted source of information. You can think of it as about speaking at a conference.
You’ll get useful feedback from the community
Another one of the benefits of guest blogging for growing businesses is that you’ll receive insightful feedback from other contributors. For instance, whenever Link Department gets out an article about strategies, we get a bunch of comments from the people working in the same field about their ideas and tactics.
This way, you can communicate and interact with people. Over time, you’ll become an authority not only in the eyes of the audience but in the eyes of your colleagues also. And that’s exactly what you want.
You’ll increase high-quality traffic to your website
We already talked about the influences that guest blogging has on SEO, and one of the best influences you can expect to see is diverting high-quality traffic to your website. By high-quality traffic, we mean visitors who find your content valuable but are also ready to make a purchase. No matter how much you sugar coat it, at the end of the day, we all want website traffic that converts.
The good thing about guest blogging is that you don’t start from scratch. Websites you’re writing for already have their audience, and it becomes yours by doing this. If you use the right combination of keywords, social media strategies, and phrases, you’ll be able to get an incredible amount of traffic to your website.
This is also why it’s so important to properly choose the sites you’re going to write for. Don’t go with the first person that says yes. It’s a much better idea to invest more time and effort into creating the perfect guest blog pitch. This way, you’ll be able to cooperate with the biggest and the most authoritative sites in the niche.
You’ll improve your reputation
Guest blogging improves the authority of your website, we established that. However, it can play a similar role in your own reputation.
As the researches have shown, nearly four out of five customers are more likely to believe businesses that create custom content. And that doesn’t come as a surprise. But, if you tie your name to the piece, you also become more trustworthy in their eyes.
This will obviously bring lots of benefits of guest blogging for growing businesses you’re connected with. However, how people perceive you online impacts many other parts of your life. Therefore, your value will be improved as well. So, if the time ever comes that you need to move on to a new business or project you will carry the value with you.