If you want your website to appear in top search results, a full and complete SEO strategy is what you must have. You can’t expect to achieve this if you focus on just one aspect or approach to search optimization. There are three major types of SEO you have to concentrate on, and those are on-page, technical, and off page. Today, we’re dealing with the best off page SEO strategies you need to use.
What is Off Page SEO?
Similar to any other SEO technique, off page ones helps your website appear higher in search rankings. However, opposite to on page SEO it isn’t related to optimizing your site or content on it. Instead, it does things outside of your website to increase its’ authority.
To explain it even further. The idea behind on page SEO is to show search crawlers what a website is about and that is relevant and useful.
On the contrary, off page SEO shows that website is important and valuable. Most of the time, these techniques are used to boost domain authority and popularity.
When it comes to backlinks, it can be said that search engines see them as an endorsement. Since your site is valuable enough to have a link leading to it, it must be relevant and trustworthy. And that exactly is the reason why link building is such an important part of off page SEO.
On the other hand, it’s important to understand that not all links are equal. Some of them have more influence on search engines than others. And these get their levels of value depending on a few factors, such as:
- Linking the site’s authority
- The relevance of the content of the linked page to the linking site
- Anchor text
- Number of the links to the site that is linking to you
From all of that, it’s not too difficult to conclude that you need to stream to gaining high-quality backlinks from authoritative sites. Relevant content and anchor text is what these must have.
You can determine the authority of a website, and therefore gauge the value of the link, using different analytics and backlink monitoring tools. Many of them can give you a score that is relevant so don’t be afraid to utilize them.
Guest blogging certainly is one of the best off page SEO strategies you need to use. It helps with, link building, reputation building, and brand awareness.
The thing is simple. When you write a blog post for another website, they usually let you link back to your website. Not only this link adds a site to your backlink profile, but you’re completely free to design a backlink you’re getting. So, you can make sure that it is of the highest quality possible.
The fact that your name and brand are appearing on other sites is just a bonus that builds your reputation.
To utilize this tactic, start by finding sites that you think would be good for guest blogging opportunities. Of course, make sure to check their authority with the tools that we talked about. After that, you can reach those sites and create a relationship with them.
If you’ve never done this before, we suggest you look into our guide to writing the perfect guest blog pitch. It can dismiss any insecurities you have and you’ll be able to create a pitch everyone dreams about.
Brand Mention Link Acquisition
As we already explained, guest blogging helps you to gain links by reaching out to sites and getting your content published there with a mention of your brand. However, if your brand is already popular or growing, there’s a good chance that you’ve already been mentioned on other sites.
Search the web with appropriate keywords that consist of your brand name, product names, and taglines to find sites that have already mentioned you. If there are examples that did this but didn’t link to you, you can reach out to them and ask to add a link to their copy.
Many webmasters will be happy to do this. And if they’re not, you can always offer something in return. For instance, mentioning them in one of your future posts.
Claiming Broken Links
Link building opportunities are everywhere. And another way to research these is by looking for sites that have broken links. Sometimes, it happens that the site links to a resource that later gets taken down or removed.
Now they have a broken link on their site and this creates an opportunity for you.
Look for sites that are relevant in your industry and niche and that have broken links. There are many tools like Check My Links that can help you with this. If you find some that can lead to a resource on your website, reach them.
Notify them about the broken links and provide them with a possible replacement that leads to your site. This is the easiest and the best way to build quality links without creating fresh content.
Business Social Media
Setting up a website is just the first step in achieving the perfect web presence for your business. The next one would be creating social media profiles and business directories.
When you have developed profiles on other authoritative sites, it shows Google and other search engines that you’re a legitimate business with an established presence. Additionally, you can always link back to your site from these profiles, which helps your backlink portfolio. In fact, this is one of the traits that match Google’s definition of a natural backlink profile.
Therefore, creating business profiles on all leading social media and business directory sites is the final of the best off page SEO strategies you need to use.