If you want your website to be a key success factor of your business, you need to know about link building. Simply put, link building is a process of getting other websites to link back to your site. You might’ve heard that link building was much easier before. And that’s right, because, over the years, search engines have become smarter, which is why link building strategies evolved with time. This is one of the reasons why you need to consider different types of link building.
Today’s different types of link building
One of the things that didn’t grow old is the importance of high-quality content. Also, these days, outreach is big when it comes to link building. What did grow out of fashion is spammy techniques. It’s not that they still don’t exist, but they are considered very risky, and their use could result in penalties.
Many businesses are still unable to come up with a good link building strategy. With some knowledge, you can utilize link building to benefit your business and to get the best of it. Check out these different kinds of link building and try to figure out which of these would work for your type of business.
Websites with authority
Generally speaking, a link from a site of high authority will have a much bigger impact than a link from a site of a random blogger. These are some of the domains with high authority:
- .edu links have high authority, and are valuable but can be hard to get. When choosing between different types of link building, you should consider allowing guest posts from students and motivate them to share their posts with other students and teachers.
- .gov links – are also considered one of the high authority links. To earn them, see how you can help the veterans of the armed forces, perhaps with discounts or special programs.
- .org links are easier to get than the previous two, as you can get them with some charity work, for example, you can sponsor a charity program.
While a website’s authority is important when building links, relevance also matters. You want to get a link from an authoritative site, but you want it to be relevant to your business. It seems that relevance is very important for page ranking, so don’t try to get a link from any authority website, choose the one that’s related to your site and your business.
Editorial links happen when publishing high-quality content. They are put naturally within the body of content. They’re basically a form of citation, indicating a source of a certain idea or a statement made in the content. In order to earn editorial links, you need to focus on building a diverse content marketing plan and on creating high-quality content.
While powerful backlinks are an important part of SEO, internal links are also very valuable. Of all these different types of link building, building internal links is probably the easiest. These links point to another page on the same website that the link is on and they help spread link equity and allow users to navigate your website more easily.
In order to set up an internal linking strategy, you need to first determine the structure of your website and decide on your most important content, and link to these pages. Doing this will let the search engine know what is the most important content on your website is.
Earn links from complementary businesses
Complementary businesses are businesses from your niche and they target a similar audience. However, what’s important is that they don’t compete with you. You can contact them and offer to write a review of their product or service or exchange guest blogs.
Social media links
Social media advertising is a very important aspect of marketing and can benefit your business in multiple ways. One of the ways to do this is to build links on social media profiles and social media posts.
The important thing to do is to add your site to all your social media profiles. And while you probably won’t forget Instagram or Facebook, check if you’ve added your website to your Quora or LinkedIn profile as well.
Another way to use social media to your advantage is to post new content on social media. You’re not the first one to do this, so there are many ideas that you can use, just choose the one that suits your business. And of course, you don’t have to do this manually, there are tools that are used to schedule content.
Guest posting links
If there’s one of these different kinds of link building techniques you’ve heard about, it’s probably guest blogging. While guest posting or guest blogging is a popular technique, not everyone does it the right way.
First of all, you should choose where you pitch. Choose a website that’s authoritative, but also good for you, a site in a similar niche. When it comes to pitching, it’s basically, science in itself. Good advice is to personalize your email and pitch a person, rather than a website. Finally, in order to lead the readers to your website, make sure that you’re writing high-quality content.
In all of these strategies, when it’s possible, you should ask for do-follow links. However, if not, no-follow links are also valuable. Generally speaking, these links are better than no links. In case you’re new to this, here’s what you should know about no-follow links. While they don’t directly boost your SEO rank, they can prove to be very useful.
Combine different types of link building
Some of these strategies might work for you, while some of them not so much. The truth is, different types of link building techniques can yield great results. However, in order for link building to benefit your business, it’s up to you to come up with a strategy that will work best for you and your business.