As you probably know, there are hundreds of factors that Google measures to determine the search engine ranking of any website. However, some of those factors are more important than others. And one of the crucial ones is the domain authority. Naturally, the higher this parameter is, the higher you will position in search engines. And therefore, you’ll get more traffic on your pages. Additionally, it is a great measure of your SEO efforts and a great tool for comparing your website to the competition. So, if you want to know the tips to achieve higher authority of your domain, you’re in the right place.
Page Authority vs Domain Authority
Before we get much deeper into how exactly domain authority works and how you can improve it, you need to learn how to differentiate it from the page authority.
Now, this is a similar metric but it’s not the same. Domain authority measures the strength of the entire domain or subdomain, while page authority is connected to an exclusive web page. Therefore, it’s almost as important as inbound link building, but not nearly as much as domain authority.
How is Domain Authority Calculated?
The score you can get is defined on a scale from 1 to 100. The algorithm is designed by Moz and, naturally, the higher you score the better it is for you.
It’s worth mentioning that the scale is logarithmic, which means that it’s not too difficult to improve your score. What this means practically is that you can easily boost your domain authority if it is around 20 or 30. However, if you’re already at 70 or 80 things will be a little bit harder for you.
Here’s how scores are looked at:
- Below 40 is considered below average and you need to work on your webpage
- Domain authority score between 40 and 50 is average
- Between 50 and 60 is considered good
- Everything above 60 is referred to as excellent and you won’t see much improvement after you pass this point
Now when you know everything you need to know about it, let’s get into the tips to achieve higher authority of your domain.
Choose a Good Domain Name
According to research that we at Link Department have done, choosing a good domain name is pretty much half of the job you need to do. It’s important to pick a name that is relevant to your website. Using keywords associated with the things you deal with is a good place to start.
Additionally, try to come up with something that will be easy to remember so the visitors can easily come back for more. If you can do it, buying an old domain can be a great shortcut to high rankings.
Optimize Your Content
As we stated many times before, SEO is one of the most important things when it comes to any kind of search engine rankings. Therefore, be sure to optimize all on-page code. This includes the title tags, image alt tags, and of course, the content itself.
It’s advisable to also use the variations of your keywords and keep all of your links short and relevant at all times.
Content Relevance
One great SEO practice that you should use whenever you can is boosting your content and keyword relevance. This can be easily done by providing in-depth content that covers a wide variety of subjects.
What this means for writers is that you shouldn’t jump straight to the most important topic in the article. Explain more things along the way and create a nice intro for what you’re planning to talk about.
Additionally, proper link building can also benefit your business by improving your SEO. So, be sure to check out how to do it.
Focus on Creating Linkable Content
The next one of our tips to achieve a higher authority of your domain is again connected to SEO. What we want to say is that if you want to earn and get high-quality links from different domains, you have to create high-quality content and publish it regularly.
The thing here is that the better your articles are, the more chance you have that other authoritative website will link to it. This automatically makes your content relevant and that’s exactly what you want.
Improve Your Internal Links
One problem that many websites have, and that they don’t even realize, is that they focus on getting external links so much that they forget about the importance of internal links.
These help with directing visitors around your website and raise the chances for them to find exactly what they’re looking for. This improves their experience, and at the same time benefits you as they spend more time on your domain.
Besides protecting you from your visitors leaving the site out of frustration, internal links also make it easier for the search engines to index your entire site. So, be sure not to forget about them.
Remove Bad Links
You must have already heard about bad or toxic backlinks. They usually exist on every website, but there is a way to battle with them. Every once in a while, go through your link profile and search for them. When you find links that come from bad sources, be sure to remove them. Not only that these don’t help your website authority, but they can even hurt it.
Now, it can be a little bit boring and frustrating to go through all of your links trying to find the ones to remove. But, luckily there are many tools that can help you with this task. Find the one that suits your needs the most and use it as much as you can.
Make Your Website Mobile Friendly
The last one of the tips to achieve higher authority of your domain we’ve got for you today is making your website mobile-friendly. This has become standard that you mustn’t overlook. Many users actually prefer searching the web from their smartphones, and they’ll leave the site as soon as they realize that the content isn’t properly shown.