Top Strategies to Build Niche Backlinks

Let’s clear something right away. Link building isn’t easy. It’s hard, and it takes work to build needle-moving links to your site. However, with the knowledge about the top strategies to build niche backlinks, almost anyone can do it. Now, we don’t want to burry you in dozens of tactics. This is how people get lost and think nothing works for them. Instead, we’ll give you a handful of tactics that actually work. All of the things we’ll talk about today are easy to replicate on your site, which is important. So, follow the advice we give you, and you’ll have tons of content that will help your local SEO in no time. Here’s what things you should focus on.


A good marketer will tell you that outreach is a crucial part of almost every successful link-building tactic. If you’re unfamiliar with the term, we’ll clear that up for you. Outreach is when you reach out to people in your niche and show them your content.

However, the trick here is that you don’t necessarily need any content at all. Sometimes, it’s enough that you have anything worth a link. It could be a product, service, business, brand, or even a person. For instance, if you’re building SEO tools, people will link to you if they find what you make useful. You just need to introduce them to your products.

A white watch on a white table.
Sometimes, you’ll need nothing more than a product to get a link.

On the other hand, linkable assets are what works the best with outreach most of the time.  So, if you want to get a link as soon as possible, your best bet is to reach out to people in your niche and tell them about content that’s likely to be useful to them. But how to choose who you should contact? Here are the first places you should try your luck.

  • People who used your target keywords in their articles
  • People who linked to similar articles to what you have

To find the folks who meet these criteria, you can use a tool like Content Explorer. All you need to do is type a word or phrase, and it’ll give you plenty of results to work with.

Guest Blogging

The next thing we want to talk about is something you heard about, for sure. Although it’s one of the oldest tactics in the book, guest blogging still has plenty of benefits for growing businesses. And the best thing about it is that it’s simple. You write an article for another website in your niche, they publish it, and you get a link back to your site.

Most people find good guest post prospects by using the Google search operator. With it, you can uncover all write for us pages, and it’s easy to take it from there.

However, if you want to be ahead of your competition, you should look for sites that don’t advertise that they accept guest posts. Instead, find relevant sites, and pitch them anyway. Most of them are open to taking in these, but they don’t state it, so they don’t get spammed. Reach out to them with a cool idea, and you can be sure they’ll accept it.

A woman working on her laptop.
Guest blogging is a tried and tested way of getting new links.

Broken Link Building

The next of our top strategies to build niche backlinks can give you great results without much hassle. There are three simple steps you need to know about to proceed with it.

  • Find a relevant broken link on your niche website
  • Create something similar to the broken resource or find something you already have
  • Contact the webmaster and offer them your link instead of the broken one

If you want to see how the broken page looked like, you can use Wayback Machine to do it. With this information, it shouldn’t be difficult to recreate something similar. On top of that, you can try out a couple of tools and find out what other sites linked to the broken page. Naturally, you can offer your link to them as well.

Unlinked Mentions

In some cases, people will mention you or your business and won’t link to you. Unfortunately, this happens more often than you might think. So, it’s a thing worth checking out.

The reasons are clear when you think about them. The author is familiar with your business since they already mentioned you. This gives you a perfect excuse to reach out and ask them politely to add a link to your site. You’re already halfway from having a backlink, so there’s no reason for you to miss out on an important off-page SEO ranking factor.

The hard part here is finding relevant unlinked mentions. And for this task, it’s best to use a third-party tool like BrandMentions or Content Explorer. Google search operator will get you to a certain point, but there’ll still be a lot of manual work. That’s something you want to avoid. So, we suggest you go with one of the two options we mentioned.

A man and a woman talking about the Top Strategies to Build Niche Backlinks.
Claiming unlinked mentions is the easiest to implement of all of our top strategies to build niche backlinks.

Link Reclamation

As we already established, links are difficult to build. However, all the chances are that you’re losing backlinks all the time. We know it’s not an easy thing to hear, but that’s how things are.

The only way to counteract this is to pair up with a reliable link-building agency like Link Department and build a consistent stream of new links. But, in addition to this, you can also try to reclaim lost links. Sometimes, this process is fairly easy, so there’s no reason not to try it out.

Most of the time, you lose links for one of two reasons. The link was either removed from the page, or the page ceased to exist. If it’s the latter, there’s not much you can do.

However, if it’s the first thing, it probably happened for a reason. In this case, you can look at the updated content and see if there’s another place for your link. Reach out and ask the webmaster to add it back, but remember not to be pushy. This tactic doesn’t need much besides some searching and negotiating skills, and because of that, it deserves to be one of the top strategies to build niche backlinks.

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