Using color psychology for better website conversion rates

If you are into marketing and design you are surely aware of the power of color. The truth is that color influences people more than we realize. Thus there is a vast potential that you can exploit if you dive into the questions of color and color psychology. Your digital marketing effort can be particularly fruitful if you master some of the aspects of color use. Although Link Department and design professionals know this, if you are into marketing you should too. Color is a powerful tool to utilize. So, it is reasonable that you should learn more about using color psychology for better website conversion rates. After all, this is the final goal of all of this online marketing activity.

About color psychology

So, color is very powerful in influencing the way we see and perceive things around us. It influences our view of the website, brand, and logo and it can also influence our behavior. This is where color psychology comes in, researching and studying how to use color to achieve certain goals.

Abstract painting
Understanding how colors work can lead to breakthroughs in logo and webpage design

As color can spark an emotional response it is clear that it can influence mood and behavior. Ultimately in web design and marketing, it can be used to create a design that can serve a purpose. With this in mind, you can design and color certain parts and elements of your website to trigger the response you want. The question is how to go about using color psychology for better website conversion rates.

Using this knowledge in web design

Using color psychology is not unheard of in web design. Designers use it every single day and have been using it for a long time. There are even different theories that deal with the influence of color. Using these theories to understand the effect of color is the basis for its further use in SEO.

  • The hue-based theory considers the use of basic hues meaning red, blue, and green to dictate an emotional response
  • The saturation-based theory considers that more saturation is more attractive to the subject. This high saturation should increase the preserved value of the products that are on offer.
  • The value-based theory deals with brightness and the way it affects and influences the preserved value of an object. The prevailing thought is that darker hues correlate with sophistication, strength, and simplicity. Contrary light hues indicate complexity, weakness, and neutrality.

All of these theories form a base from which we can extrapolate the best course of action when designing digital marketing activities. These bases influence everything from the page and logo design to their coloring and color distribution.

The impact of its use in web design

Color psychology is basically using different colors, shades, and hues to influence your potential customer’s behavior. We know, and it is clear, that colors can trigger an emotional response. It can influence mood and feeling. So, it is clear that we must understand it to use it in reaching out to our target audience and stimulating conversions on our website. In this way, this aspect of design becomes an additional factor for boosting conversion rates.

A person looking at data from using color psychology for better website conversion rates
The impact of color psychology on conversion rates can be immense

One key purpose of using color is to make the website more appealing. The better your website looks the greater chance that it will lead to conversion. If your website design keeps the visitor on for longer chances are that he will complete the purchase with you. At the same time, the chances of him leaving and visiting and converting with your competitors decrease.

Color pallet

If you use the right color pallet and combination you can create a feeling of trust and credibility. So, color definitely influences the way customers perceive your company and brand. Emotions like this can lead to the visitor becoming a customer and converting on a visit. For example, you can sure soothing blue colors and hues that feel relaxing and soothing. On the other hand, colors that are too bright can cause anxiety and make the visitor leave before making a purchase.

However, you must consider using a wider pallet of colors for different elements on your website. Any call to action or purchase button or interactive element must be designed differently. A well-designed purchase button and the right color increase the chances for conversion considerably. This call to action button must stand out and be of contrasting color to trigger a response and draw the customer in.

Contract and saturation

At the same time, you must take special care of the contrast and saturation. There is a fine line in the use of these two color aspects. The right recipe can make the website very popular leading to high conversion rates. If color makes it user-friendly, and easy to navigate chances are it will benefit the conversion rates. If you are unsure your best bet is to hire a web designer that is an expert at this thing. However, you must know that there is a fine line to walk.

For example, high contrast make a webpage easier to read and follow. It makes it easier for the user to find the services and products they need. This makes the engagement with a visitor simpler and easier making conversion more likely. On the other hand, not enough contrast can me using the website frustrating leading to high bounce rates and poor webpage reviews. Also, saturation that is too high can seem too distracting. On the other hand, saturation that is too low can make the webpage seem unappealing. It goes without saying that it will also influence the user page experience metric and how Google perceives your content and webpage.

All of this makes it clear that there is much to be learned about color and its use in Internet marketing and design. Using expert designers is the easy way. However, understanding the basics and color psychology impact is important so you can avoid making big mistakes and problems down the line.

Wood colors in a circle
Utilize color psychology to achieve your internet marketing goals

In this day and age when internet marketing is all present it seems to reason that even color psychology is something that must be taken into count and managed. Its influence on the target market’s reasoning and behavior is immense. Thus using color psychology for better website conversion rates is a must. There is huge potential for conversion in every aspect of customer communication and this particular one should not be overlooked. Therefore understanding color psychology and its effects must become even more a part of the whole SEO effort and internet marketing strategies.

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