It’s not an easy thing to find and choose keywords for your website. This is not something you should thread lightly. It’s a whole art and we will show you how to do it. Of course, finding the perfect keywords being art is a joke but sometimes it can be as complicated as creating a masterpiece. Surely you can type any words but you won’t accomplish much that way. Luckily you have us to guide you through this. We will also leave you with resources where you can continue your research. The more you know the better chances you will have to succeed.
Why is this important?
Did you know that half of the shoppers use Google to research their purchases before they continue their shopping? But how will the search engine know what you do and how to show researchers exactly what they want? This is where keywords come in. Search keywords are used to find related results. Google has a very sophisticated way of doing this. As you can see right keywords are very important to get to your targeted audience but how do you choose the right keywords to get the best results?
The art of finding and choosing keywords for your website
If you have any more questions and don’t understand anything we just talked about make sure to check out Link Department and find all your answers there. Now, check out how you can find and choose keywords for your website:
- you will need to analyze search intent
- understanding keyword types are also important
- find keyword planner tools
- you will also need to refine your keywords by using LSI
- check out the competition
- matching media
- link with the landing page
Now, let’s explain some of the things that are not so obvious and the last thing we will be discussing is the option of outsourcing SEO and finding an SEO agency. They can help you with this as well.
There are three categories: navigational (when the user wants to find a webpage), informational (when a reader is researching some topic), and commercial (desire to make a purchase). If you want to choose the right keywords (and get the best results) you will need to think like your customer. In an ideal world, you will offer content on all three areas we just spoke about.
There are three different types of keywords.
- Head keywords – one or just a few words in length and return a mountain of search results for example “toys for kids” – you will get millions of results with those words
- Body keywords – they are a little longer about two to for words for example ” Disney toys for kids” you will still get a lot of results but much less than the first option
- Long Tail keywords are phrases that are four words or more and they are the ones that will get you the best results
Keyword planner tools
Google has a Keyword Planner tool that is free to use. Keyword Planner Tools will allow you to see what keywords work and which ones don’t work so well. You can access it within the Google Ads platform so this is something we recommend you do.
Refine your keywords by using LSI
LSI stands for Latent Semantic Indexing and Google uses it to produce related results through context. This sounds a bit confusing we know but if you want to simplify it – the search engine tries to understand what you meant through your keywords. Just go to Google and start typing your chosen phrase. Google will try to finish the sentence before you are done typing.
We won’t be explaining why you need to analyze the competition since it’s pretty obvious.
Many websites seem to stuff keywords into their content and hope for the best and overstuffing keywords is something we do not recommend. Luckily you have us to leave you an article on how to avoid it because getting the right amount of keywords and similar phrases into your text can be a key to success.
Link with the landing page
This one is pretty simple and easy to understand but still, we need to mention that you really need to optimize your landing pages to link with your chosen keywords. Otherwise, they won’t work. Now let’s talk about outsourcing SEO.
This is our last topic here. Last but not least. If by any chance you think that this is too much for you know that you can always outsource SEO. Later on, that part of your business will be up to professionals and all you will need to do is check if your SEO company is helping you (or not) from time to time. Even though a company will be taking over this you will still have something to say when it comes to choosing keywords. Especially now that you know more about it. Talk to them, explain what you want, and explain every aspect of your business so they can know how to help you and get the best results.
Hopefully, this text helps you to get a better understanding, and now it will be easier for you to find and choose keywords for your website. Just as we mentioned above if you have any more questions make sure to check Link Departments blog, you will find a lot of useful information about this and similar topics involving your SEO so don’t hesitate.