You’ve done, you’ve finally launched your website! But, be sure that this is just the beginning, regardless of how hard you’ve worked to create your website. What you need to do now is get people to visit your new website. But then you come across a challenge a lot of people struggle with, how to increase traffic to your website. There are many websites out there, so how to attract people to choose yours?
How to increase traffic to your website
From link building to social media marketing and everything in between, there are many ways to drive traffic to your website. With multiple options, you need to see which one will work best for your website.
Now, let’s start off by saying that link building is hard. However, it’s important and plays a vital role in driving traffic to your website. The search engine will want to provide results that are not only useful but also authoritative. And one of the ways that search engines decide that your page is authoritative on the subject, is by using backlinks as the signal. As most people click only on one of the three results on the search engine result page, link building is important for improving your ranking.
These are some of the tactics you should use:
- Contact bloggers in the relevant industries to share your content if they find it to be useful.
- Find broken links on relevant websites and contact owners to replace the links to links that cover that topic, but a link to your site
- Write guest articles with backlinks
- If there are websites that mention your brand but don’t include the website, ask the owners to include it
Use nofollow links carefully
If the link leads to an untrusted source, you should mark the link as a nofollow link. Nofollow links can increase your website traffic and turn out to be very useful. However, they do not increase your page rank. And you should be very careful not to spam with nofollow links, as a search engine still takes some measures against websites that spam these links.
On-page SEO or Search Engine Optimization will allow people to get to your website using a search engine. When potential customers try to look for something, you want to make sure you get the best possible ranking on the search engine results page, since we all know that people hardy look at the second or the third page of the search results.
So websites that claim the top results on the search engine results page are getting consistent website traffic of potential customers. That’s the reason to pay attention to SEO and include this:
- you should choose a target keyword for each page on your site
- headings and subheading need to include the keyword
- copy needs to have keyword and variations, but it needs to sound natural
- make sure that title tag, alt image tags include your keyword
- a meta description is necessary, and it needs to include your keyword
Advertising is the obvious way to increase traffic to your website
This might be the most obvious way to increase traffic to your website, but it’s not any less important. From paid search to social media advertising, these are all great ways to attract visitors to your website. However, if you want this to pay off, there are some things you need to pay attention to. First, you need to think about your objectives, before you pay for advertising. You need your paid strategies worked out according to your goal. And realize that every pay channel has its advantages and disadvantages. Also, if your main goal is sales, you need to target high commercial intent keywords.
Social media marketing is one of the great ways to drive traffic to your website. A lot of people use social media, so why not give them the chance to see what you have to offer and promote your content. However, you should know that every social media platform has its own benefits, so choose to heavily promote on the platform that suits your needs.
Write compelling headlines
You might have the content that’s extremely interesting or educational. But, if your headline doesn’t attract visitors, there’s a very good chance no one will read your content. Writing headlines is both art and a skill you should learn more about. Here’s a useful tip: before you choose a headline, write more than twenty of them, before you decide what headline will increase the most traffic to your website.