We all want to increase traffic to our content. And there are many “official” ways of doing just that. However, even though search engines do not care how you use social media for your rankings, in the end, social media engagement is important. And today, we are going to explore some of how you can use social media in your link-building strategy. So, let’s begin!
Get in touch with bloggers in your niche
One of the best and most popular ways in which you can build links is by finding bloggers in your niche. Today, it is easy to find people who are going to be interested in your niche. You can find them through social media or a simple search on Google.
You need to get their permission to write guest posts on their website. Make sure to write a good guest post, as site owners usually review what needs to be posted.
Benefits of guest posts
There are many benefits of guest post writing. First of all, you are going to build good relations with other people in your niche. This is a great way to earn some social credit with than. Later, they might help you with other things.
Second, search engines love guest posts. Search engines like Google have special algorithms that search for good guest posts and rank them high. No one knows how exactly these algorithms work, but all you have to know is that search engines prefer guest posts over own.
Continuing on the previous point, guest posting introduces you to new people. Guest posting is far more valuable for SEO than writing on your own website, as long as you have the backlink. This is one of the best ways in which you can develop your SEO outreach strategy.
But, guest posting is not as simple as you may think. This is where social media comes into place.
By using different social media platforms and tools, you can search for keywords you are interested in, and find authors that mentioned that keyword. After that, you can sort them, and get in touch with authors you think will be interested in what you’re writing. That was you can make some connections that will also be valuable in the future. If the site’s author likes what you’re doing, chances are that you’ll be recommended to other authors and get in touch with them too.
Increase engagement so you can increase your traffic
Even though search engines state that social engagement does not influence search ratings, that doesn’t mean that using social media can’t increase your traffic, and ultimately – ranking.
Sure, social media doesn’t influence your ratings directly. Search engines mostly do not take into consideration how you get your clicks. Of course, this is not true if you are harvesting clicks in a way that opposes their policies and rules. However, the engagement you create through social media has an indirect influence on your site’s ratings.
Today, most people use social media as a way to distribute content. Once you have gathered some following on some social media platform, it is natural that people are going to go directly to your website or blog. This is one of the most effective ways you can get traffic. And search engines do care about the amount of traffic you get, irrelevant of the source.
The process goes something like this:
- You create content on your site or your partner’s site.
- You link it on your social media page or profile.
- If you have enough followers on your social media platform, chances are many of them are going to click on what you posted.
- They’ll be redirected to your website’s content.
- Voila, you got some traffic.
Of course, this doesn’t have to be the case all the time. Some details may be different. However, this is the skeleton of the process, as it is simple as sharing your content on the social media platform. However, you have to have some following already, or a least have a strategy for how you are going to ammas following.
So, how you can get people to follow you on social media?
As you can guess by now, being active on social media is one of the best ways to get some traffic for your content, even though search engines do not directly care how many followers you have on those platforms.
However, you have to find a way to increase your traffic. Social media platforms change their algorithms often, which means that the strategy you were going for at one time doesn’t have to be optimal tomorrow. This is why you always have to know how this works. In general, there doesn’t exist the right way to amas followers, but there are some tricks that always work.
Social media platforms live from ads. And ads on those platforms aren’t that expensive. If you have created a good product you think people will be interested in, you don’t have to pay much for advertisement. All you have to do is to know your niche so you can make a good “target advertisement” strategy.
Brand exposure is important
Being on social media and paying for ads isn’t enough. You have to create content and posts that will naturally increase engagement. Some people use controversial topics to increase said engagement. However, all your posts need to do is to create a discussion.
However, by creating so-called controversial content you mustn’t bring negative clout to your brand. That will only make people angry at you, and you’ll be in a situation where you have to apologize for what you have or haven’t done. In general, your content has to increase engagement without negative repercussions like negative online reviews.
We hope that you will find this guide on ways to use social media in your link-building strategy useful and that it will help you grow your presence online! Good luck!