Having a website means that you have to keep it up to date all the time if you want it to be reachable on the internet. This also means you have to try all sorts of different SEO activities and find more local link opportunities. Outdated websites that aren’t updated regularly get pushed to later pages. Having a website on the fourth page of the internet search is good, but having one on the tenth page is not so much. Not a lot of people surpass the fifth page, it was researched and proven. This is why you have to make sure that your search engine optimization is good.
Since you have a website, you are probably already familiar with this term SEO which is short for search engine optimization. This is an important thing to pay attention to no matter what your website is for. And linking is the most important part of SEO. Linking means adding links to your website, both local links and external links.
The term external link is not so hard to understand. External links are links that are not on your website. But what is a local link? Is linking to your own website something you should be doing? How to find more local link opportunities? These are all questions we at Link Department are going to give you an answer to in this article. So, if you want to make your website better and closer to the first page, this article is just what you need.
How important linking really is?
The first thing we have to discuss is just how important linking is when it comes to search engine optimization. Not a lot of people are aware but this is actually one of the most important things of search engine optimization. The links that you use are important for the traffic of your website. For Google even when it first appeared, the more links a webpage had, the more likely that webpage was to have good content.
Having plenty of links means that the website is creating more traffic on the internet. Which is just what the internet wants, basically. The more traffic, the better. And adding links means that people will be more likely to go from one website to another, therefore creating more traffic on the internet. But there is a suggested number of backlinks to have on your website. Overdoing it is possible and it can mess up your SEO.
What is the difference between external and local links?
We have already mentioned external links which is why we want to talk more about them. External links are links that are not located on your website. They can be related to your website and should be related to it. Linking related content is far more important than just linking anything. If you have a website that sells music equipment, linking to a website that writes about music equipment is the best thing to do. This would mean that people are able to get some more information online than just what you are selling. This makes people keep using your website as you are not only providing them with music equipment but useful articles as well.
Local links on the other hand are links that are located on your own website. A lot of people seem to think that local links are actually related links but this is wrong. These are just the links to other pages on your website. Including them in your content is not such an easy task. You need to know just how to find more local link opportunities. This is just what we are here to help with.
How to find more local link opportunities?
Local links are very important as we already stated. Sometimes even more important than external links. But finding them is not as easy as finding external links is. External links are to be found everywhere and they are very easily linkable. But that is not the case with local links. You need to have a real SEO professional by your side if you want to keep your linking on a good level, especially internal linking. Internal linking is another name for local links which is another thing you need to know if you plan on doing more research.
Fresh content is crucial
Local links seem easy to find as they are on your website, but eventually, you will run out of them. Your website can’t have enough pages for you to keep your local links up to date. And reusing the same links is not a good thing at all. This is why you need to have fresh content on your website as much as that is possible. And the best hack for this is to have a blog. Having a blog allows you to do plenty of things. It not only makes your website better, bigger as well as more interesting and useful, but it also improves search engine optimization. A blog also means that your website will be easily linked to other websites which is the smartest way to build backlinks to your website.
By having a blog, you are ensuring that you will at least once a week have a new link on your website and a new place to put both local and external links. This creates the perfect environment for good search engine optimization. But you also have to learn a lot about having a blog and just how headings and subheadings affect your SEO. These might seem not as important in order to find more local link opportunities, but in reality, they are. There is a lot to know about SEO before you create a website of your own.