Guest blog writing is among the best things to do if you want to increase your domain authority within the industry, boost your brand, or simply increase the number of backlinks your website has. But, as it turns out not all businesses do this. And as we see it, the problem lays in the ability (or inability) of the organizations to increase their content writing bandwidth. If you can’t make it on your own, opt for professional help. Following this path, it won’t take long before you see all the benefits of guest blogging services.
We live in times where you don’t have to be at mercy of who you have on staff or of your own time. Sometimes, people simply can’t keep up and finish everything they need to do. Anyone who ever tried to put together an email list for sure knows what we’re talking about. And writing and editing can take away a lot of your time. Especially if you’re not sure what you’re doing.
If that’s the case with you also, make sure to seek help from professionals. We’ll try to explain all the upsides you’ll get as clear as we can, so feel free to dive in.
What is Guest Post Blogging Service
In short, it’s a fancy way of referring to a content writing service. You see, pretty much any blog can be looked at and used as a guest blog. The big thing here is to find suitable and reliable writers to work on your articles. If you manage to create interesting and sharable content you won’t have any problems with establishing authority in your industry.
What differentiates a good guest blogging service from a bad one is that a good one knows how everything is done. Reliable professionals understand that every site has its’ own rules about linking, formatting, and content and they adapt to the situation. You’ll get whichever of the guest blog types that earn high high-quality backlinks you need.
Companies that are offering these services specialize in finding expert writers for their clients. They usually have their own processes for evaluating the skill levels of writers, and later they’re segmented based on expertise or interests.
Everyone working in the business is well trained when it comes to SEO and keyword usage, so you don’t have to worry about things like that is. These people spend years mastering the ability to recognize and channel writing talent. Evaluating, contracting, training, and managing are all the things they do so you don’t have to.
Save Time and Money
If you’re looking at things from the perspective of a business owner, it all comes down to money, right?
Now, an average high-quality guest blog post can take up to three and a half hours to complete. And that is if you’re someone who writes for a living. Since you need at least a few posts each month, feel free to multiply the hours we mentioned for whichever number you feel it’s suitable. As we all know – time is money. So, if you’re a content marketing manager or a CEO, do you have that kind of time?
One of the biggest benefits of guest blogging services is that you don’t have to do anything. Just give them the information they need, and the professionals will do everything for you.
It may be tempting to go the other way and find your own writer. This sounds like a cost-saving measure. However, there are always extra costs of finding, vetting, hiring, and managing a freelance writer. Further on, it’s even more difficult for you to determine his or her knowledge of the industry and the ability to follow directions.
So, it’s a much safer and easier option to go with a well-established company like, for instance, Link Department is. All the hard work has already been done, and you just need to say what you need.
You Pay For What You Need
Guest post blogging services are usually charged per word. Therefore, you can pay a fixed cost based purely on the length of an article. This gives you the ability to manage your guest blogging tactics and adapt the volume according to your budget. More control of marketing is always a good thing.
Additionally, when it comes to paying, there are no surprises. Managing freelance writers, editing their work, giving feedback, and paying them quickly becomes a full-time job. You’re getting more responsibilities and that’s something that no one can benefit from.
Knowing what you’ll pay beforehand is something that shouldn’t be underestimated. So, being risk-free certainly is another one of the benefits of hiring a professional services company.
You Can Constantly Contribute
The rules on guest posting sites are simple, if you want to stay a contributor you have to be an active writer. If you let too much time pass between the two articles, you may lose your access and authority. Since we all know how long it can take to establish a guest blog writing relationship, it’s clear that this could be a big content marketing loss.
Using professional services you can ensure that everything is written and edited long before the actual posting deadline without even touching the keyboard.
And if you already did all the hard work of finding the authority sites in your niche and have a spot on the writing roster, don’t give it up. A writer can help you take it a step further and scale up everything without losing quality.
You Can Get Additional Custom Writing Solutions
And the last of the benefits of guest blogging services is that you’re getting a resource you can use for any other writing project you may have in mind. Writing new web pages, email newsletters, blogging for your own site, etc. You’ll always get an optimized product ready to be published. It’ll all even be in the style you want it to be. And all that without any added stress.