What is profile linking in SEO?

There is no point in online marketing if it doesn’t bring you more and more satisfied customers. People usually trust what they see on the internet, and thus Google does its best to share reliable and quality information with its users. That is why you need to take good care of how you present yourself online- meaning your website management. You need to convince Google that what you have to offer is good and that you can be trusted. That way you ensure your webpage’s better ranking position. So, step by step, we came to the point of SEO, and effective SEO techniques. Today we will discuss one of them and will give you an answer to the question of what is profile linking in SEO.

SEO and online ranking

SEO or Search Engine Optimization is the process of working on better quality and quantity of the traffic one website receives from search engines. Generally speaking, a mere creation of a good site may not be enough to reach the highest-ranking positions on search engines. In most cases, you also need to put a lot of effort into your SEO. And, although it sometimes takes a certain time to see results from your SEO, the more you work on it, the better it will be.

On a desk there is a tablet, showing Google page on its screen.
Learn how to get among the first-page search results.

One of the aspects of an effective SEO strategy is clearly the process of link building. This is something that does not occur directly on your website but is something you also need to take care of. The more inbound links one website has, the better are its chances to rank high. However, as time goes by, search engines mastered their ranking algorithms. That means it is no longer possible to manipulate them. Building a huge number of low-quality backlinks in order to get ranked on the first page, is basically not possible anymore. Google tends to give the most trust to the websites that have plenty of backlinks coming from various reputable sources, that is other reputable sites. At this point, the effectiveness of your strategy depends on the quality and quantity of the links you manage to build.

What is profile linking in SEO?

Since off-page SEO ranking factors and strategies have proved to be as important as on-page ones, every web owner should get to know the merits of profile linking. That is one of the methods you can use to link back to your site. Once the URL of your website appears as a part of a business or personal profile on a certain platform or website, we can say you have entered the process of profile linking.

When it is properly conducted, this is one of the most useful SEO link-building techniques. If you are a registered member of a forum, or you have your own profile on some of the popular social media such as Facebook, Instagram, you have an excellent chance to add your website’s URL to those profiles. What’s more, all those who have their own blogs can include the URL in the content they create, and thus make another use of profile linking.

With all this, you will work on your site’s promotion and certainly increase your ranking position. The only thing you need to be careful about is that it all must seem natural enough. That means it should not look like you are creating numerous different profiles simply for getting more links.

A person is holding a smart phone, and on the screen there are several icons of different social networks that are very important aspect of profile linking in SEO.
Make some use of your presence on social networks.

The main benefits

Every well-developed SEO outreach strategy -a strategy that is based on backlinks– has many positive effects on one website’s authority and its SERP. But not all backlinks are good the same way. Here are the main benefits of profile linking in SEO.

1. It is practically free of charge

It is clear that a successful online marketing campaign requires a lot of time and energy. And at some point, a certain amount of money, as well. Luckily, there are some things you can do, and they will practically be free of charge. Profile linking is definitely one of them. Owning a personal profile on popular social media such as Twitter will cost nothing but providing several personal information about yourself. That’s why this seems to be one of the most economical ways to increase your ranking position. And, if you want to add some more, you can always ask your friends and colleagues to include your URL in their profiles too.

2. You don’t need any special skills

Profile linking is an easy task to perform. All you need to do is to complete the copy-paste action, and the site’s URL will appear on the profile. That is why, for adding links to your profile, there is no need to possess any special skills, nor to be a master in website management. This is something everyone can do. And, for all the additional information about the link-building process, the Link Department team of experienced professionals is always at your disposal.

3. It is pretty effective

Finally, the most important benefit that profile linking has. It’s very beneficial for your SEO. It is good to remember that every high-quality backlink you build will have a positive effect on the view search engines have of your website. And, every time they decide your site is trustworthy, that will boost your ranking position.

A happy woman is holding a piece of paper, sitting in front of a laptop.
You’ll be happy to see the results of the successful link-building process.

In the process of promoting your website, you undertake various steps in order to get better final results. When you create an SEO strategy, you want to make the one that will bring you to a top-ranking position. And to get there, you need to know how to make it the right way. That’s why understanding the main points of profile linking in SEO really is really necessary. Now when you perceive its importance, its practical and economic sides, you surely understand why many web owners choose to use exactly this link-building technique for their SEO.

Latest Posts