Backlinking Strategies to Drive Traffic and Domain Authority

In the opinion of over 80 percent of SEO experts, link-building is a powerful marketing approach. However, building high-quality backlinks will be difficult if you don’t know which backlinking strategies to use. The good news is that you may employ a variety of techniques in tandem to gain backlinks and increase your brand awareness. If you want to know how to get more traffic from backlinks in the year 2022, keep reading. We will also show you who can help you if you get stuck. Also, we can show you where you can continue your research on this topic. Link Department has a website with blogs where you will find the answers to all of your questions about SEO and backlinking.

The importance of backlink strategies

When a third party decides to link to your website, you get a backlink. You need niche links of course. Your site will rise in Google’s search results as a result of this. That’s why link authority, which is determined by the total number and quality of incoming links, has an impact on your Google ranking. You want to get as close to the top search result as possible in order to bring even more organic traffic as possible to your website since Google receives 50% of all traffic. With a large number of backlinks, your site establishes your authority in the eyes of a large number of people. Results two through ten on Google have an average of 380% more backlinks than the first result.

typing word backlinks
Now we can show you the backlinking strategies we have prepared for you.

With high-quality backlinks, you may take advantage of the authority and trust that goes with other high-authority websites. You’ll move up the ranks as a result of this. When developing a connection strategy, keep this in mind. Using a domain authority tool, check the quality of the link you’re attempting to build. SEMrush/Moz alternatives exist, however, 66% of marketers use Moz’s domain authority to judge the quality of links. In a nutshell, the higher a site ranks on Google, the more organic traffic it receives. In order to rank well in search engine results and generate more traffic, you’ll need a well-thought-out backlinking strategy. Backlinking strategies to drive traffic and domain authority:

  • Write relatable and shareable content
  • Broken link-building is a great strategy
  • Guest posts are very popular in 2022
  • Listen for brand mentions
  • Collaborate with influencers
  • Link exchanging
  • Using infographics
  • Creating how-to guides or tools
  • Resource pages
  • Social media
  • Alternatives

Your content

The best way to get backlinks is to create high-quality content. The issue is that ninety percent of websites receive no visitors at all. Nobody will connect to your article if it doesn’t generate any traffic. As a result, over 75% of marketers claim to create content whose sole purpose is to garner backlinks. Here are the three best types of content currently:

  • Original data-driven stories are the best kind
  • Thought-leadership papers and expert interviews
  • Niche-specific reference books are also very popular

This content must be trustworthy, relevant, and accurate in order to be considered high quality. This content must is backed up with a lot of data and researched in detail. However, the most important aspect of your content marketing strategy is to have content that can spark interest and draw the attention of the intended target group. Furthermore, it must be able to stimulate the target market to take action.

writing about backlink strategies
Your content is the most important strategy so first of all focus on that and then you can use the other ones.

Broken link building

Broken link building is a topic we talked about so many times. For a reason obviously. It is a useful tool and efficient strategy in link building and backlink strategy. Also, it is one of the simplest and easiest strategies you can use today. We left you an article where you can read all about this strategy because there is a lot to tell about this one. Now, let us talk about guest blogging.

Guest blogs

Guest blogging is a well-known method of obtaining backlinks. In fact, over 75% of SEO experts use guest posts to gain backlinks. Guest blogs are great because they can help you generate links, but they also help you establish yourself as an expert in your field. Additionally, you’ll be able to reach a new demographic and demonstrate the value of your business/company to them. In addition, because content production can take a lot of effort, supplying free content makes it easier to persuade a site to include your hyperlink. This content must also be relevant and valuable to the readers. Only then can it serve its purpose to earn a backlink for your website.

Brand mentions and collaborations

A backlink can be obtained by searching the internet for references to your product or brand and then pursuing any unlinked mentions. Roughly half of the marketers use this tactic to gain backlinks from brand references. If you have the correct tools, this task should be a piece of cake. It’s possible to search for your brand name using tools like Buzzsumo and Ahrefs Content Explorer to locate mentions of your brand from other sources. Try Google Alerts if you’re searching for a free tool to achieve this. After finding them you can ask the webmaster to link your brand mention directly to your website creating a backlink.

In addition, you can also strive to achieve good relationships with influencers and bloggers. These collaborations can get you a lot of backlinks by building a business relationship. You can easily ask bloggers and influencers to try out and review your products. This will not only generate backlinks to your web pages but also lead to a wider promotion of your products and services. Youtube reviewers, Instagram influencers, and top bloggers can be persuaded to promote your offer in this way but you should invest in some giveaways to get the public more interested.

influencer taking a picture
Influencers can be an amazing tool.

Either way, through building such relationships and collaborations you can get a lot of backlinks from niche or industry influencers. But building such relationships will get you in contact with other bloggers to whom you can pitch your original content and research results. If they are interested and it could benefit both sides you can ask them for backlinks to your website. This is another of viable backlinking strategy if your content is something of value that can contribute to your blogging partners. The trick here is to find the right collaborator to achieve great results. As long as you stick to your niche and find the right influencers and bloggers you will do just fine.

Link exchanging

More than two-thirds of SEO experts use link exchanges to boost their backlink strategy. It’s a wonderful approach for going tit-for-tat with the enemy. When you volunteer to scratch the back of someone, they’ll do the same for you. This strategy is easy to understand. Identify websites that share your audience but aren’t directly competing with you. If you are having any problems with backlink strategies you should think about outreaching this part of your job. SEO outreach, if done properly, can be great for you.

Using infographics

Infographics can be a valuable link-building to today. They are visually appealing and can help make your content go viral. The key is to make them valuable for users to link to it. So, these infographics must convey the data and information that is current and correct. This data should be relevant and trustworthy. However, since it is a visual too it must be prepared in such a way that draws attention. So the design and style of your infographic are important. But to gain backlinks using infographics they have to be a perfect combination of text or content and visuals.

Creating how-to guides or tools

One of the popular backlinking strategies today is to use video promotion and create backlinks. With the availability and wide use of different video platforms creating quality content and backlinking becomes easy. This strategy can help you reach out to a wide audience to create interest, After that becomes much easier to draw your target audience in with additional information and data with backlinks. Wery popular video content today are

  • Demonstrations – they promote and demonstrate how goods and services work and provide value to the audience
  • Reviews – this is a promotion of the use of a certain product in real-life circumstances complete with commentary.
  • How-to videos are extremely popular today. They allow you to learn how to do something yourself.

The key here is to find the solution to many relevant problems of your target group. Then you can build links to your own website to provide additional information and data.

Infographic on a PC screen
Use infographics for link building

Resource pages

Creating resource pages is another viable strategy to build links. This strategy demands that you create highly detailed and useful resource pages to support that certain audience. This audience should be a highly linkable audience. This is the audience that is in search of quality online resources and is inclined to link to them. So, you have the opportunity to determine the audience for our type of content. You should then explore just what the trend and current topics are and create this resource content. Make sure that your resource pages are more detailed than similar sources This will increase the chances of being linked since you start your promotions

Social media

Due to its popularity today social media is the prime source of backlinks. You can easily open your business page on Facebook, Twitter, LinkedIn, Instagram, and TikTok and get a backlink from each of them: Although they are nofollow backlinks they are still coming from the highest authority websites in the world. As such they increase your visibility, drive traffic to your website, and are flexible. Using social media sites allows you to incorporate content from your website in your social media posts. This can spark the interest of your potential users and customers. In addition, this can spark interest with influencers that might be inclined to like to your website. This will certainly earn you a lot of backlinks. However social media demands total presence and communication with your target audience and can be complex to run and maintain.


If all else fails you have other tactics to utilize. Some of these might not be in line with regulations and good SEO practices but they work. One of these backlinking strategies is the practice of buying backlinks. This is a black hat strategy that is severely penalized by Google. However, it still exists while many companies still utilize it risking penalties. Today the process of buying links is much more subtle but it is still a viable strategy. But be aware that it is not a white hat activity and is targeted by Google and can lead to penalties at any moment.

Facebook written with scrabble letters as one of the backlinking strategies
Social media can be a great source of backlinks

The better option is to outsource link building altogether. This can get you very good results if done right. All of the mentioned backlinking strategies require a large investment of time. They all also demand a certain level of knowledge to perform. So hiring professionals seem like a good way to go. However, you and your business have to be ready for it and do it at the best possible time. Paying someone to tackle this job may seem easy and simple but it is not that clear cut and demands detailed analysis and planning before doing it.

A few parting words

You will be able to feel more confident about your backlinking tactics now that you know where to begin. In the event that your content isn’t performing as well as you’d hoped, link trades and influencer marketing may be the answer. Paying for links is an option if you’re really struggling but it’s not a very good strategy since it can be bad for you. A whopping 40% of SEOs admit to occasionally utilizing this tactic. Hopefully, you now have a number of new backlinking strategies at your disposal to take your backlinking efforts to the next level.

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