The ultimate goal of all digital marketing activities is to generate traffic to your website. Generating this organic traffic is a crucial part of our marketing strategy. It aims in triggering interaction to achieve the results. This is where SEO comes into play. It works to provide a high ranking of your website in SERP which in turn generates traffic. However, SEO can help you out if you are not generating quality content. Although you can always hire seasoned professionals to handle this for you it is important to learn to write for SEO content. Knowing the basics is the first step.
What, why, and how?
So, it is clear that SEO is created to enable your page to rank high with google. This means that it works hard on managing all of the on-page and off-page SEO so you can increase your rank. However, pure SEO activities that aren’t based on quality content cant provide results. This is because they are aimed at providing only high ranking and usually neglect the user and their needs. It is this user experience that is important for Google and that google tries to enhance. So, preparing good content that is oriented towards the user, solving his problems, and providing a great experience is crucial.
You should learn how to write for SEO before concentrating on page SEO. This means that writing for SEO presumes you are writing in order to rank high by utilizing the relevant keywords and creating content optimized to respond to users’ intent. Well-written and optimized content will allow Google crawlers to
Learn to write for SEO content – basic how-to!
Learning to write for SEO demands certain knowledge and preparation. It is not simple and easy but it is not that complex either. By following some simple rules and some tips you can easily write for SEO. Here are the most important tips.
- Understand your SEO writing goal
- Make engaging content
- Follow and stay on top of SEO trends
- Track progress and measure results
SEO writing goal
Understanding the SEO writing goals is of critical importance. The main goal is to allow google crawlers to index the page correctly and for the relevant keywords or search terms. This means that first, you must understand the keywords to use and how to use them You should strive to use them naturally dispersed throughout the content you are writing. The predominantly should be placed in the critical areas of the content. These places should be the URL, SEO title as well as alternate text and headings. Be clear that although different branches and businesses have different goals when it comes to SEO writing the goal is the same.
Engage the audience
Your content must be engaging and user-oriented. Google strives to provide the user with a great user experience. It aims at providing the needed information and at solving user problems. So Google looks at relevant answers and at addressing the needs of the user. If the content is engaging, readable, and well-formatted Google will consider the content adequate. In these situations writing for the user is the same as writing for the search engine. However, you should aim at engaging and sparking the interest of the user first.
Be in trend
Great content is key to reaching your SEO writing goals. However, content can’t be static. It can’t draw attention if it’s never changing. Good content must change and develop to follow the relevant trends. This is important as you need to stay current and fresh as the social trends, search engines and techniques are continually evolving. This also means changing and adapting to changes in the Google algorithm.
Track and measure
To ensure that your SEO writing is providing good results you have to keep track of your results. Measuring the achieved results of your actions is the first step. It is the base against which you can measure the results created by any change in your activities. Measuring and tracking will help you see if the new techniques are giving results and how effective they are. This is the base for further improvement and efficiency increases and development.
Adopt some good practice examples
After following the basic know-how you should research and adopt some of the good practice examples.
Be human-oriented
Google is developing its crawlers and algorithms to spod good user-oriented content. It is actively seeking and differentiating good quality user-oriented content and keyword-stuffed articles. So, your best bet is to stick to creating good content with users in mind. You should use keywords in the most natural way possible and with special care and attention
Use headlines
Use short and to-the-point headlines that will grab the attention of the reader. It should provide context to the user and let him know about the content of the article. Also, take care of the metadata as it can also provide and spark interest with the users. In this way, your headlines and subheadings can still generate interest even though they may not rank high in the SERPs.
Structure your posts
Users usually don’t read the content carefully or at all. They predominantly glance over in search of the key parts and information. So, to make an impact on the user you should structure content to be easy to scan while providing value and data. So, you should take special care with formats and subheading distribution as well as text formatting and using images.
Use images
Today imagery plays a crucial role in this fast-paced world. People are visual creatures and using imagery is of high importance. Any content without it may seem unfinished. So, with this in mind, you should invest time in embellishing your content with proper visual elements and photos.
Utilize social media
Social media is on a rise today and it can give your content a boost in visibility. You should strive to make your content easily sharable across social media making it reach the target audience with ease.
Find expert help
Use expert help when writing for SEO. Different professionals in this field can take different approaches. The best results can be achieved by combining different influences by both freelancers and team members. The creation of content will then have a multidimensional aspect and effect.
Writing for SEO has a special value for our company and its whole SEO effort. You should learn to write for SEO content and gather as much experience and knowledge as possible. This will help you a lot in all of your digital marketing activities.