Today we will be answering some questions you might have like what is a natural link profile. We will also try to show you the basics of achieving a natural link profile. Of course, if that gets you stuck we will show you who can help you out and where you can find the answers to other questions you might have. Our best advice is to start by checking out Link Department‘s blog. You will find a lot of useful information there. Now, let’s start with our first question “what is a natural link profile” and then we can head to explaining why you need one.
To simply put it
A natural link profile includes links to and from external sites that are relevant and even vital to your brand and target audience of course. To simply put it, they seem to be a good fit for your site and the content itself. These are not spammy links which is extremely important. Most importantly – they come from authoritative and credible sources.
Why do you require one?
The “link profile” of your website represents how search engines view your online reputation, as displayed by other websites’ eagerness to link to you. It includes the number of hyperlinks pointing to your website (backlinks), the content they point to, where those links emerge from, and how they were created. Google (and later others as well) has used link profiling as a key component of its ranking algorithm. They did this pretty much since its inception. But ongoing algorithm updates have made linking a double-edged sword. A poor link profile will also fail to improve your search engine rankings, but will actively work against you.
A natural link profile is one that is a good fit for your content. Of course, it needs to be a good fit for your products, and services as well. Most importantly, one that includes links that are actually useful (helpful) to both users and ultimately your goals. A natural backlink profile would exist even if search engines did not exist even though this one is hard to imagine. To simplify this statement site owners should link to you(and cite your content) because it is a useful resource for their visitors.
You need to have link-worthy content
Quality content is vital in SEO and content marketing and you can see it when you use tools to measure the success of your campaigns. If your material is thin, badly written, or simply boring, visitors won’t remain long or explore more. They have nothing to gain. Google notices that always. Before linking, review your material. Is it linkable? Do you have something valuable to offer? Time spent on the website, pages per visit, and bounce rate is crucial metrics and you need to track them often. Sometimes even though the content is good things like page loading can ruin it. Slow page loading times can affect visitor behavior and are a ranking indication. If your content isn’t link-worthy, you won’t build a link profile that boosts your SEO, natural or otherwise.
Low-quality links
Righting previous wrongs won’t be easy if you’ve been link-building for a while. Changing or removing a bad link (make sure to find out what toxic backlinks are) from a site you don’t control takes work, but is worthwhile. Google’s “disavow feature” in Search Console is still debated among SEOs. If Google penalized your site, you should consider using the disavow tool. But you can avoid getting penalized. Just read the webmaster’s guidelines and stick to the rules. Simply examine your site’s links in Search Console.
Few simple questions
What’s the page’s link count? Keywords or brand/URL links? According to Moz’s Domain Authority or Majestic’s Trust Flow and Citation Flow, is the site authoritative? Does the link serve a purpose besides SEO? Was the link free? By asking yourself these questions, you’ll uncover links that need to be removed or adjusted to establish a natural link profile, either through the disavow tool or by contacting webmasters.
Before we go
Links have always been and it looks like they will stay pretty important to Google. Algorithm updates that alter how your pages and inbound links are evaluated mean it’s time to take some action. You need to ensure that you have the best natural link profile possible and that is the whole point of our text but sometimes doing it on your own can be challenging. What then?
Outsourcing can be the answer
Having a natural link profile is as you can see very important. But do you have to be the one that is always checking it and making sure that everything is still going great? No. If you have a business and a website surely you have to outsource some things. This is the easiest one to outsource – your SEO. You just need to outsource it properly and you will see benefits very soon.
Good luck with making a natural link profile and keeping it in check. As we said this start to sound like too much work you can always hire SEO experts to help you out! After all, you are but one person. There is simply no need for you to do everything by yourself. Not when there are people who can help.