When we talk about SEO we think about how to get high in the search engine results. All of the SEO efforts are centered on this goal. With it, building off-page SEO seems to be one of the predominant strategies to do so. A considerable part of this effort however is link building. As such it is an important strategy and tool to master. You can handle it on your own or have Link Department do it for you. Managing backlinks is one sure way of increasing traffic through better positioning with search engines. To achieve this you should know of some ways to generate backlinks for your blog. There are different techniques to master here.
One of the major concerns in building backlinks is how to generate high-quality backlinks. Generating backlinks today is much harder than before. There are a lot of spammy backlinks that can hurt your SEO and rankings. The top-quality of your backlinks will help you rank higher in search results. Also, you have to take care of the anchor texts and landing pages. You should strive to get backlinks to your internal pages and not just your home page.
So, in addition to managing on-page SEO, you also have to be careful and smart in managing your backlink-building effort. Always strive to get the right backlinks for your website. Also, make sure to get the backlinks from authoritative web pages and high-ranking pages. With this said you should know at least 7 ways to generate backlinks for your blog and direct traffic:
- Blogger outreach
- Link roundups
- Detailed guides
- Making reports
- Making tools and infographics
- Guest posting
In reality, there are many more tools to consider. Broken link building, social networking, commenting, press releases are all valid tools to get backlinks. However, let’s focus on the predominant ways of reaching this goal today.
Outreach is simply put, a process of contacting bloggers that might link to your content. Reaching out for linking opportunities like this is one of the hardest ways of building backlinks. It takes time and effort to succeed but it typically generates very high-quality backlinks. The first step is to write content that has the potential to have a wide variety of links. You can focus on your niche and find out what that content is. There is always the option of using tools like SamRush and Ahrefs to help you out. Once you define the content you need and write it you can publish it.
The next step is harder. You have to reach out to bloggers that might have an interest to link to your content. Your most obvious prospects are people that have a history of following and linking to similar material. So source them out and contact them via email. Try not to sound spammy or offputting and follow up on your request. Present your material and explain its value and quality. If your content is good enough you can get high-quality backlinks.
You can always strive to be featured in link roundups. Basically, this means that you should take part in a list of the best articles on a certain topic. These link roundups are usually published by bloggers and represent the best content for a week, month, or even a year. If your content is good enough you will get published in a roundup or even a few of them. This will increase your blog visibility and lead to increased traffic from roundup links.
To achieve this first you have to concentrate on your niche and try to create high-quality content in that niche. You can create a short article on a certain topic. A good idea is to research similar roundups to determine what the relevant topics and questions are. Once you know what type of content gets accepted you can create your own article and submit it. Getting featured will increase your traffic and increase the outcome of this effort. You can also try to feature your own link roundup to generate backlinks and traffic. If you want to start with link roundups it demands additional knowledge to do right.
Bloggers are always on the lookout for great and linkable content. Making detailed guides on the topic is one of the best ways to generate backlinks for your blog. However, your guides have to be comprehensive and detailed but not have too much material. These have to be informative and really contribute to solving the problems of the user. Constantly creating the right materials and constant promotion can get you a lot of backlinks.
Create reports and data research. Try to use social media to do research and promote your findings online. These sorts of data usually generate a lot of links. So, it might be worth starting doing research and surveys to provide fresh backlinks to your blog.
Making tools and infographics
If you are creating material in a certain niche you can get backlinks by creating additional tools and infographics. Thes should be designed to complement the content. It should provide additional value to the user. However, creating tools is not easy. They have to be well designed to be easily used and also easily implemented and embedded in your webpage. Infographics are easier to make and design. They will generate backlinks of they are informative and provide value for the user. So, deal with the design aspects to create visually easy to follow and informative infographics.
This is one of the most effective ways of generating backlinks for your blog. You should provide posts that are suited to your niche and offer other blogs to publish them. In this way, by guest posting, you can generate backlinks to your website. The posts have to be relevant, you should strive to get a backlink from an authoritative site. Research and have several posts ready for posting immediately.
Choose the best ways to generate backlinks
There are numerous ways to generate backlinks for your blog that are not listed here. Whichever you chose just make sure to use them in the right way. Pay attention to backlink quality and not only quantity. Ranking high will depend on this.