The most important factors for improving conversion rates

The conversion rates are one of the most important metrics for us and soon enough it will be for you too.  In fact, this might be the number one factor for all online businesses. This enchanted percentage is its own currency in meetings with coworkers, investors, and service providers, as well as at conferences and trade shows. Simply put, it’s a requirement for any online business. But businesses still lose money because they don’t account for certain circumstances. When shopping online, what are the most common mistakes that customers make that prevent them from making a purchase? You will see that here and how to improve your conversion rates as well. Later on, you can keep researching our blog on Link Department to find even more interesting topics.

You need to know the basics in order to improve conversion rates

The rate at which users take an intended action is known as the conversion rate. We express conversion rates as percentages. That percentage is obtained by dividing the number of users that ‘convert’ (by doing something like clicking on your advertisement for example) by the total number of people exposed to the ad. Take a hypothetical Instagram mobile advertising campaign that reaches 10,000 people. Only 400 users out of a possible 10,000 had actually clicked on before mentioned ad. As a result, we can calculate the following formula for the campaign’s overall conversion rate:

400 divided by 10,000 equals 0.04, meaning a 4% rate of conversion. Now that they know only 4% of people who see an ad end up making a purchase as a result of it, marketers have a number to shoot towards.

chart showing you conversion rates
Now that you know the basics we can start and improve your conversion rates.

Factors for improving conversion rates: personalization

An issue we frequently encounter from online stores is the belief that shoppers have a right to see every product they sell. You won’t want to keep information from your audience. But picture a customer looking for a bathrobe being forced to wade through fifty pages of women’s clothes to get there. Unless she acts quickly, the likelihood of her locating (and buying) what she needs is very low. Here, the success hinges on the judicious application of data. It is still important to offer the consumer a wide variety of items. Although they should be presented in a way that is intuitive and easy to navigate. Fun fact – did you know that images can actually boost your rates? Therefore, do not hesitate to use them.

Let’s talk about responsiveness now

There are many predictions that say that in 2023, mobile devices would account for 60% of all e-commerce sales. Based on the results of several studies, these proportions may already be relevant today. Despite this, most online shops still cater largely to desktop users when creating their websites. While the “mobile first” catchphrase of a couple of years ago has undoubtedly lost some of its luster, one thing remains crystal clear: customers who aren’t willing to continually rotate their phone, zoom, and slide their phones in order to click on an item are likely to shop elsewhere. Just think for a second. Would you stay and buy anything if you have that kind of experience? Neither would we.

looking at phone and smiling
We are all looking for something easy to navigate through.

Customer service is always important

Customer service is only useful if it’s convenient to contact. This means it needs to be accessible at all times. It also means that it should be accessible through a variety of channels. Although online forms and email addresses for inquiries are useful, nothing beats direct communication by live chat, phone chat, or video. Even if you can’t provide support around the clock, you should at least make it easy for customers. You need them to get in touch with you easily. For example, if your customers have to dial an international number to get in touch with your support team, and that number is in another time zone than the customer, you can expect a low rate of conversion and we are looking to increase your rate now.

SEO is crucial

Successful online ventures are built on a foundation of strategic keyword positioning. However, search engine optimization is not completed only through the strategic positioning of backlinks and meta descriptions.  The availability of trustworthy URLs is a criterion that is frequently overlooked. According to Google’s Webmaster Trends Analyst John Muller, 301 redirects are only useful when the information at the new location is identical to what was previously located at the old URL. Redirects can accumulate over time. It can also happen during a website relaunch. The search engine considers these redirections to be mistakes and will punish your site’s ranking as a result.

blocks spelling SEO
SEO can be quite tricky so if you have any difficulties make sure to hire professionals to help you.

Last key factor

As a final critical aspect, having complete and understandable product data is important in determining conversion rates. It is extremely important that translations for overseas websites be precise and regionally appropriate. However, other elements, such as the depth of technical information, are equally important. Now imagine a buyer who wishes to purchase a brochure binding gadget but can’t locate any specifications on the maximum number of pages that may be bound in a given format. If they aren’t confident, that kind of buyer will buy something else, probably from one of your rivals.

To maximize your sales and help your conversion rates, you need more than simply eye-catching ads and low prices. You will need to think like a consumer. That will help you to provide a reliable and stress-free user experience. On the other hand, you should prevent SEO and any conversion killers by keeping an eye on how these same factors are evaluated by the major search engines.

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