Hiring professional local SEO oriented agencies can be one of the best things you ever did for your website. Before we show you how we need to start from the beginning and that is outsourcing part of your job. Outsourcing is a perfectly reasonable thing to do. You can’t handle your business, your website, sales, and shipping if you have them, the legal part of your business, and many other necessary things. That’s why we outsource. If you divide the workload chances are it will get done quicker and better. Nowadays we have professionals who can help.
SEO experts and SEO agencies
SEO is not rocket science and pretty much everyone can become an SEO expert, but only if you have enough time and energy to spend learning it. It is not easy, and things often change in this field. That’s why you need to keep educating yourself. That is the key to success in this business. As well as working hard. For bigger sites, you should consider hiring SEO agencies. If you are selling something then you will need to look at professional local SEO oriented agencies to help you out. We will explain later why local and not global even though chances are you already know.
Finding a reputable source where you can access information is always good. Reach out to the Link Department whenever you have any questions about SEO strategies, link building, or outsourcing SEO. You will find a lot of useful information there.
Local SEO agency
The problem is in our language. A professional local SEO oriented agency is not the same thing as a local SEO agency. One is from your neighborhood (something that has its benefits by default). The other one will find the best possible strategy that can help your business be more visible in local search results on Google. Pretty much every business (the ones that have a physical location or serve a certain geographic area) will benefit from local SEO.
Local SEO and the importance of it
Local SEO will help your business to stand out. It can help drive more traffic to your premises through online leads even if you do not have a website. Not having a website is something we do not recommend. Nowadays everything is online and people first like to research a business online before shopping/hiring. We can show you all the best tools for local SEO but you will need to keep reading.
“Good news everybody”
If you ever watched that old animated tv show “Futurama” you will understand this. If you did not just skip this and know that you missed a lot. But our good news is that local SEO is not too expansive and hiring professional local SEO oriented agencies will not make a huge impact on your budget. We won’t talk a lot more about prices because that is something you will discuss with the agencies you decide to interview but we wanted to share some good news.
The benefits of hiring a local agency
We mentioned this briefly but let’s discuss it a bit more. When hiring professionals to help you, it can be smart to keep it in your area. If you are moving – find movers near you (they know this area well). In case you are buying a house, find a local realtor (they know everything that is listed near the place you want). If you wish to outsource properly – find a local SEO agency.
Why? Well, there is a whole list of good reasons. Professional local SEO oriented agencies can provide services that are much more suitable for your company. The thing is that they originate from the same business environment and background. That makes them more sensitive and understanding of the local problems your company is facing.
List of reasons to hire locals
With all this in mind, it is clear that there is much more to know. Therefore, here is a whole list of reasons to go with local expertise:
- Knowledge of the market
- Easy communication
- More trust – Better results
- Same background
- Fast adaptation
- Knowing local trends
- Cost efficiency
- Tailored service
Knowledge of the market
Local SEO experts know the local market and can provide you with an advantage over the competition. The thing is that locals have a better understanding of the local market and circumstances. They know it from experience and instinctively without any need for complex research and waste of precious time. Knowing what people want and need allows them to assess and know what will work. They are better connected to the area and the people in it. In this way, they can help out a lot in defining your local niche market and the way of targeting it and the customers.
Communication is much easier if you have a local team. It is easy to stay in touch and connect at a moment’s notice. Even if they are not answering you have the option of easily finding them in their offices. All this leads to faster response. Any SEO and marketing ideas any issue that arises can be handled in almost no time. Business meetings are easy and not complex. You don’t have to go meet with our SEO team out of town or state. This proximity allows you easy and fast implementation and experimentation with any solution. It also allows a fast implementation of any revisions as a reaction to achieved results.
More trust – Better results
In addition, the proximity of your SEO local company allows you to more securely assess their knowledge and service quality. Face-to-face connection decreases the chances of getting bad service or being duped by self-proclaimed experts. Their proximity will also decrease any frustration as you are able to quickly react. Any mistake that happens or any new circumstances can be handled fast and with ease. Quick meetings and small SEO strategy adjustments and fine-tuning are always possible with a local SEO company.
Local experts are coming from the same background and area and are easy to communicate with. This means that if you have multiple companies to choose from you will not have a hard time assessing and researching them. It is easy to have face-to-face meetings whenever needed. You can also visit them to research their capacities and abilities. Finally, you can research their portfolio with ease to check if they can meet your need.
Professional local SEO oriented agencies also can provide different and innovative ways of improving your SEO results. This can be done through local networking. Chances are that these SEO experts work with different local companies. Through that cooperation, they can gather the knowledge to implement into your SEO effort to get results. At the least, they can provide the power of the network by trading guest posts.
Although networking can yield a much bigger network and thus joint power on the market your company can step aside. In these cases, your SEO experts can still utilize the knowledge and experience gathered from working with other local companies.
Local experts have the knowledge and the feel of the local culture and environment. They have enough insight to know what people and customers want. Thus, engaging local SEO experts can lead to fast reactions and adaptation to the company’s needs. Simply put the SEO expert already has knowledge of the market as he is also a part of it. SEO experts from other areas do not have this knowledge. Getting to know the market for them takes time and trial and error until the planned and desired results are achieved.
Knowing local trends
Besides knowing the market and local area better Local SEO experts have another advantage. They know the trends in the area better. This is important as every locale has a different trend. So, an expert from your location has a higher value than others. He has the ability to predict the changes in local customers’ needs and wants. With that knowledge is then able to devise the strategies and ideas to follow these changes better. Ultimately this will lead to an improvement in conversion and increased efficiency. This is caused by the fact that the actions are specific and targeted providing higher results from your investment of money.
Hiring local SEO experts is much cheaper than paying for the services of remote SEO teams. But that is not all. Hiring can make your activities more efficient and affordable. This is because hiring locals can be a lot cheaper than hiring an in-house SEO team. It is clear that SEO needs some time to provide results. An in-house team is an expense you have to pay even in this period when they don’t produce the results needed. You also must supply them with all of the tools they require to do the job.
On the other hand, hiring a local SEO company saves you money as you pay for the service of seasoned experts. They have the knowledge and experience to provide you with results in a much shorter timeframe. You don’t have to provide them with any tools as they have your own. So, without too much investment you get there service of seasoned veterans that have adequate knowledge that can provide results fast. Furthermore, these experts are also very motivated to deliver results as soon as possible. this is because engagement and reputation depend on getting results and being efficient.
Many local SEO experts also provide a tailored service to meet your needs. they do not only provide SEO but also a full set of additional services that will assure you get the results you need. Most of them provide you with a digital marketing plan that suits the market and the consumers. Also, they provide a guide to get in touch and reach the audience. Such a tailored marketing plan is sure to provide the best results in the shortest time. However, if anything does not perform up to standard changes and modifications are still possible quickly.
Choosing the right agency
This is probably the hardest part. Finding trustworthy people is not as easy as it sounds. All agencies will tell you they are the best, but that simply can not be true right? That’s why you need to interview them and talk to them. Be honest and tell them exactly what you want to accomplish and see how they can be of help. Check out their ratings as well and see their reviews. If they do not have a website, well this is not the right SEO agency for you.
When you start talking about this with others many will suggest finding someone on Fiverr to help you with this. You need to know that Fiverr is an amazing platform and surely you can find some amazing people there but when it comes to your website it’s much smarter to find an agency rather than hire an SEO expert that is on Fiverr. Once again, nothing wrong with Fiverr its just that agencies are much more reliable and accountable and you want the best for your website.
The last thing you need to know
Even if you find a great agency from time to time you will need to check if your SEO company is helping or killing your site. Luckily you have us to show you how to do so. Professional local SEO oriented agencies will be great for your local SEO but only if they are doing their job correctly. Making sure that everything is in order will be your job after you start outsourcing different parts of your business. That’s just how things work. Good luck!