If you care about your site getting a good ranking on a search result page, then you probably know something about SEO, and about types of links that really matter in SEO. However, you should also know why you should focus on these white hat backlinking hacks for SEO.
What is white hat SEO?
Obviously, there are more types of SEO, white hat SEO, and black hat SEO. In western movies, black hats were used so that we could recognize who the villain was, easily. And that’s where this term came from, implying that black hat SEO means using risky practices that could hurt your business at some point. On the other hand, Link Department explains that white hat SEO means following search engine guidelines. Today the trend is to engage more in a white hat than black hat SEO. The reason is clear, Google is more vigilant and efficient in identifying Black Hat SEO and the payoff from following the rules is much larger. With this in mind, we still have to find the best backlinking hacks for SEO in 2022 that still work, or that work even better today.
What are some best white hat backlinking hacks for SEO
Your business can benefit a lot from link building, so you can understand that it’s a very important aspect of SEO. Creating fresh and unique content and meaningful connecting is very important, however, it’s still important how you do it, that is what you make of link building. In order to create organic traffic, here are some of the things to consider when applying these white hat SEO backlinking hacks in 2022:
- Target your opportunities – focus on quality rather than quantity
- Create a connection before dropping the bomb
- Prepare to get rejected – even when using these white hat backlinking hacks
Some links are more powerful than others. While links on the sites of higher authority are definitely something to aim for, it doesn’t mean that other sites can’t be meaningful as well. What you should do is practice the way you do the outreach, as it probably is one of the most powerful link building strategies.
Before we get to smaller hacks, you should know that it all somehow comes down to the power of outreach. When contacting the prospect, you want to acquire the link of course. However, do not drop the bomb right away. When outreaching out for backlinks, you need to know how to write an outreach mail.
Introduce yourself, and say that you’re enjoying the content on the webmaster’s site and that you’re writing an article related to that subject. Ask if they’d like to see it, as you’d appreciate their opinion. And wrap it up by asking a question regarding the subject. As you can see, this is a personalized mail, rather than a cold mail, and there’s a much greater chance that you’ll get a response.
Most people overlook the importance of internal linking, but the are many reasons why it’s still important. First of all, you’re the one in control here. Next, these links help you transfer link equity between your pages.
However, be careful when using targeted keywords in the links on most of the pages of your website. This could be regarded as spam by Google.
Simply ask your colleagues, acquaintances, or even better, friend, to add your link in their “Friends” blogroll. However, keep in mind that if they do that, you should also put the link of that blog on your site, too, as it’s a rule of etiquette.
You can utilize roundups as a good way to generate backlinks and boost traffic. Simply attempt to create a roundup of blogs in a certain niche that provides up-to-date and relevant information about the subject. You can contact experts in certain fields to participate in quality content. A lot of people follow roundups like this which in turn generates views and leads to content shares. In addition, you can ask to participate in other roundups as guests. If you can provide quality content and information then you will be welcome to participate. In these cases, your content is featured in a roundup generating direct traffic to your webpage. This gets you in touch with influencers and experts and provides more visibility. In turn, it generates authority, and credibility and finally gets you backlinks that will boost your ranking.
Guest blogging is a way to get powerful backlinks with faster ranking. It might be a slow process but it could result in a low number of links, but keep in mind that these links could be very valuable to your site. Pitch bloggers that are related to your industry and ask them if they would publish your blog post. There are many bloggers that will allow you to post links to your website, and these links will give you exposure. Of course, if you’re posting on sites with greater authority, even better.
Guest posting is also great because you’re the one who controls the context around your brand, and you get to include the right keywords. However, ensure you create quality content with the audience in mind.
Word of caution – do not pay for links, since it’s against Google’s guidelines. If someone does ask you to pay, or demands that you pay for a link, keep in mind that this is an opportunity you should avoid.
Asking for credit
You can always ask your partners and clients if it would be all right to out to put the name of your brand on their website, in the footer or somewhere else. However, make sure it’s the right time to ask them for this, usually, it should work when they’re in a good mood, especially if you’re the reason for this.
Your suppliers and distributors can also contribute with the link to your site. And the reason why they might accept is that you’re paying them. Even though you’re not paying them for that exactly, it doesn’t hurt to ask them.
Writing testimonials and case studies
Why would writing testimonials or case studies work? The reason is that business owners like to see clients using their products. So, after you share your testimonial with them, you can ask them to put it up on their website.
Writing a case study is where similar, it’s the same tactic. However, the case study itself goes deeper and gives more information on how you use this product.
Also, try participating in communities to answer questions. You can easily become a community member in certain niches in which you can provide expert opinions or answer questions. Your authority here can lead some traffic to your website. When participating you can also increase your visibility by linking with popular websites. When answering questions you can link and mention popular websites to increase your own visibility. You just have to make sure you are not spamming the forums and providing relevant and valuable information and advice.
Creating video tutorials and audio guides
In this time of YouTube dominance and a large interest in short Video forms writing tutorials like this is valuable. The modern age sees the expansion of video channels and blogs over the internet. Online tutorials and guides are popular and some of the best post types you can use. So in 2022 using these white hat tools is clearly a must. You can consider creating video tutorials with a link back to your site and sharing them on forums. However, there’s one idea that could be more interesting. You can create an audio version of an ultimate guide. However, you should choose a niche and more importantly, choose a website with many backlinks pointing to it, a website that’s shared on social media.
The whole point is that the creators of ultimate guides will probably love that you made an audio version and they will share it on their website.
Leveraging broken links
You can easily leverage broken links for your link building effort. This practice in 2022 generates results and it provides valuable service for your internet partners, linking websites and the internet as a whole. A strategy like this is not only valuable for existing websites but it is one of the tools to build backlinks for brand new sites too. This practice is easy as it entails searching the internet for broke or dead backlinks. These links are from certain web pages to the content on other web pages that are expired or outdated. Once you find these you can propose to the webpage owner to write a replacement or updated content. In this way, these broken links will link to your webpage generating traffic and potential revenue. By doing this you are performing a service to the page admins that have the broken links. So, in a way you are solving their problems and at the same time performing a service that can boost your rankings. Using broken links demands research and learning more about them and the results these broken links can get you.
The Skyscraper technique
This technique is simple as an idea but it takes some effort to utilize. Generating quality content is quite hard but creating mind-blowing content that is going to be highly ranked is even harder. The skyscraper technique basically means that you should first define the keywords you want to rank for. These Should be the best possible keywords for your business and content. Then you have to define the best 10 sources of content for these keywords. These will be the 10 top-ranking websites for this keyword. After this comes the hard part. You should then write content that is at least 10 times better than the highest ranking content. The technique seems straightforward and simple enough. But, creating content of this quality is hard and seemingly impossible. However, this technique is valid and can be a very valuable white hat backlinking hack to use if you can manage it.
Utilizing competitors’ practices to advance your SEO is a common practice and a valuable hack in 2022. This hack means that you should follow what your successful competitors are doing. It’s not really “spying” but it is a process of researching the tested solutions and recipes that are giving results and adopting them. This doesn’t mean that you should strive to find the solution to a problem if there is one already. It simply means that you should copy the formula that brought backlinks to your competitors and use it in your own SEO strategy and activity. These tested practices can then provide you with a boost and help you get ahead fast. there are many tools to help you out. There are also many practices to help you find the backlinks competitors are using. You just have to get into research and you will be able to find just what you need.
Outsourcing content marketing
Content marketing is the best way to generate backlinks. With content-led marketing, you generate backlinks yourself and have full control of how and what backlinks you generate. However, in 2022 you have the option to outsource content creation. This also means that you still keep control of the content and backlinks and approve the final results to be published. Outsourcing allows you the create content fast, on a regular base, and of high quality leaving you to deal with other aspects of your business and marketing.
Find what works for you
These white hat backlinking hacks are very helpful and will do great as a starting point. However, as SEO evolves, it all comes down to you and how you’re going to use these hacks to your advantage. You should put in the effort and adopt at least some of these hacks. They can get you a lot of good results and boost your ranking in no time.