How can link building benefit your business?

If you are wondering can link building benefit your business the short answer is yes (very much). Now let’s see the long answer. This topic is something that needs to be discussed thoroughly because link building is very important and can make a real difference. We are not saying it’s easy though. But if you take some time, research, and learn you will be able to do it like a pro. If you do not have that time to spare luckily there is a solution. We will show you the solution later in the text don’t worry. That’s what we are here for. We will also show you where you can learn more about link building and different ways to do it.

Link building 101

Even though you probably know this one we should mention it briefly for the ones in the cheap seats right? If you Google what is link building you will see the definition of it on Wikipedia and you will see this “In the field of search engine optimization, link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website“. This is what Google and Wiki have to say about it. But if you want to see an explanation that is a bit easier to read (and to continue reading about link building) we suggest you visit Link Department and take a look at the blog section of the website.

101 on the building
It’s important to start from the beginning.

SEO strategies

As a business you want your website to be successful. After all, this is something that can determine your success as a business because this is 2022 and everything is online. SEO is as you well know short for search engine optimization and link building is a part of every good SEO strategy. It is possible to get traffic without making backlinks but it’s not easy. You can ask any SEO expert, they will all confirm this. This is a strategy that gets pages ( we are talking about web pages ) to link to one another by getting hyperlinks from other websites and applying them to your own site. This can help users to navigate between different web pages.

Building a reputable website is one of the essential things that you can do for your business. Of course, the success of this approach depends on the type of business. Today, in most cases, a popular website will be enough to grow your company without spending too much money on advertising. But what exactly is a successful website and how do you build one? Well, there are many ways to raise your website’s popularity. And one of the most effective ways is link building.

blocks spelling SEO
Link building needs to be a big part of your SEO.

The reason why links are so important and the future of links

The most common question we see is “are links important even now in 2022 and what will happen in a few years”. We cant say a lot about the future and if the pandemic showed us anything it’s that we can’t predict anything but we can say for certain that now in 2022 they are very important and it looks like this won’t change for quite some time. If the content of any web page makes people talk or share it indicates authority and credibility. To Google that means trustworthiness. Think of them as votes of trust and authority.

The more links a page gets, the more votes they are getting, and that is a way can improve ranking. The reason why you want to improve your rank is that you want to be on Google’s first page. That is crucial for your business. If you want large traffic on your website, you need to stand well on Google that’s just a fact.

Successful website

What is a successful website? Well, there are many factors that can determine whether your website is successful or not. But the most important factor is the number of people visiting it. If you have a large audience on your website, you can expect a large number of customers. But how do you get to drive traffic to your website? With the help of Google, of course.

Google is usually the main source of your website’s visits. And if you want to drive large traffic to your page, you have to stand well on Google. Essentially, your goal is to make your website appear on the first page of Google search results. Once your website starts ranking among the most popular websites in your niche, you will immediately feel an increase in customers. Of course, it is not an easy thing to do. Especially for someone who has no experience in this matter. Therefore, find a good SEO company that offers link building and let them handle it.

Can link building benefit your business? Yes, if you do it right, and here is how to do it

  • Avoid black hat link building strategies at all costs
  • Find out how to do white hat link building
  • Create fresh and unique content to gain organic links so you can build natural backlinks
  • Organize an engaged community to build your links
  • Use social networks for link building
Backlinks written with typewriter
This might sound difficult now but it’s not, you just need to learn all the tricks and of course, it takes time.

Avoiding black hat link building strategies

As you well know by now there are many ways to do link building for your website. Some of them even include black hat strategies like paying other websites to put your links, displaying different content to Google than you do with your users, inserting hidden text and links, etc. Even though this might look like a good idea and an easy way to raise the popularity of your website, these strategies could only hurt your business in the long run. Search engines are smarter than ever and they will keep getting smarter each year. Soon enough there won’t be any way to fool them. So, it is just a matter of time before your strategy is exposed. Once it happens, your website can say goodbye to Google because Google doesn’t forget anything. You can get punished and banished and if that happens, well that is a goodbye.

White hat link building

Black hat link building is something you need to avoid at all costs. Especially if you are running an official business. Sooner or later, it will hurt your business and there is no way to avoid it. So it is better not to involve in this if you can. On the other hand, there are many available white hat options for link building that you can use to your benefit. Here are some of the best ways to gain organic links from other websites.

  • Create fresh and unique content that will engage other users to link to your pages
  • Build an engaged community that will interact with your website
  • Promoting your website on social networks and other relevant sources.

This sounds pretty easy, right? Well, maybe you can become an SEO expert then? It might not be as easy but it’s honest work and you will get rewarded for it so give it a try.

Unique content

You will need to be creative that’s for sure. The best way to build organic links to your pages is to create fresh, unique, and relevant content. If you have valuable content, other internet users will find it and link to it. This is by far, the best strategy that will bring the best organic links to your page which signals to Google that your website is offering relevant content. You should know that you don’t have to invent anything new. You can write about topics that are very well known you just need to have a fresh and interesting approach.

writing a letter
This is a hard part – being creative.

Organize an engaged community to build your links

Another great way to do link building is to create an engaged community that will interact with your website, share links, and create content. Of course, it is not easy to get hundreds and thousands of engaged users. But if you can do it, you are on your way to success. Building a forum, however, has its downsides as well. So make sure that you understand what it brings before you decide on this step.

Social networks

Social networks are so important nowadays. Did you notice how Instagram celebrities are nowadays even bigger than movie stars? Move over Hollywood, Instagram is the new black! But let’s get serious now – social network promotion can also be a great way to drive traffic to your website. Facebook. Twitter, Instagram, and even Tik Tok are great places to share your content. However, this strategy doesn’t work with every kind of business.

So make sure that you understand its benefits before you start wasting your time on social networks. You might want to engage social media experts for this one and get a consultation just so you can see if this is a good option for you and your business. But the truth is if done right any business can be promoted well on social media. As we said before you will need some experts just like you would get an SEO expert if you want to outsource this part of your business.

instagram logo seen on a smartphone
Don’t underestimate the power of social media. This can be a very powerful tool.

Outsourcing your business

In the beginning, we said that if all of this sounds a bit complicated we will show you who can help you. We already told you about SEO experts. They are the ones that can be of great help now. SEO is not a rocket science everybody can become an SEO expert but you want someone with a lot of experience and who is dedicated to their work. They will know all the good strategies and how to deal with them. You do not have to handle every aspect of your business by yourself. It’s ok to leave some parts of it to others. The bigger your business gets the more you will have to outsource. After all, there are only 24 hours in a day, you can only do so much.

man talking about SEO
Many businesses nowadays outsource SEO. That can be a very good plan. Think about it and see how you feel.

Did you understand how can link building benefit your business?

  1. Your website will be more visible on the Google result page and that will bring you more visitors
  2. You will get visitors from other websites that are linking to you
  3. If you have high-quality content you will be considered an authority in your niche
  4. If your website is new, link building will help it get indexed by Google quicker

We hope that you now understand how can link building benefit your business and that you saw a lot of useful information. Of course, we recommend you continue your research as we showed you on Link Department’s blog where you can learn a lot about link building, backlinks, and even toxic backlinks (the ones we need to avoid) but this is a whole different topic. Good luck with your website and link-building strategies!

Latest Posts